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All Journal Jurnal Administrasi dan Manajemen Jurnal Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dewi Kurniaty
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengetahuan Keuangan Wirausaha Perempuan dan Penggunaan Layanan Financial Technology sebagai Prediktor Perilaku Keuangan Permata Dian Pratiwi; Dewi Kurniaty; Muhammad Fauzi; Mochammad Kevin Zola
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 2 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i2.3664

Abstract

Wirausaha perempuan memiliki kontribusi pada pertumbuhan ekonomi dan sumber daya nasional. Perempuan sekarang cenderung lebih mandiri dan menjadi target pemerintah untuk produktif. Salah satu program pemerintah adalah memberikan edukasi berwirausaha kepada para perempuan terutama edukasi mengenai pengetahuan keuangan. Pengetahuan keuangan menjadi dasar setiap individu dalam menentukan perilaku manajemen keuangannya. Semakin tinggi pengetahuan keuagan yang dimiliki cenderung akan mengelola keuangannya secara bijak. Pengelolaan keuangan secara bijak sangat diperlukan dengan semakin banyak pilihan dan mudahnya akses layanan financial technology. Fasilitas ini semakin mempermudah masyarakat dan wirausaha terutama perempuan yang suka kemudahan dalam melakukan transaksi. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor yang mempengaruhi perilaku keuangan wirausaha perempuan. Objek penelitian ini adalah wirausaha perempuan di daerah Jabodetabek. Jumlah responden penelitian ini sebanyak 255 sesuai target penelitian. Hasil dari penelitian ini menunjukkan bahwa pengetahuan keuangan para wirausaha perempuan di Jabodetabek dan penggunaan layanan financial technology berpengaruh signfikan terhadap perilaku keuangan mereka secara parsial. Meskipun semua prediktor terbukti pengaruhnya, tetapi data hasil pengetahuan keuangan, peggunaan layanan financial technology yang tepat dan perilaku keuangan wirausaha perempuan belum maksimal. Maka hasil penelitian ini memberikan saran bagi pemerintah untuk melajutkan dan meningkatkan literasi keuangan kepada para perempuan guna meningkatkan dan memajukan perekonomian Indonesia.
Pengaruh Promosi Terhadap Brand Awareness di Aplikasi Zalora Indonesia Marisa Hardina; Dewi Kurniaty
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5440

Abstract

This study aims to investigate the effect of promotions on brand awareness in the ZALORA Indonesia app. The research method used is quantitative. Data were collected through a questionnaire distributed to 140 respondents who are aware of ZALORA Indonesia's promotions on social media. This study applies a convenience sampling method, and the obtained data were analyzed using the Statistical Package for the Social Sciences (SPSS). Data testing was conducted through Descriptive Tests, Validity Tests, Reliability Tests, and Hypothesis Testing. The analysis results indicate that promotions have a significant effect on brand awareness in the ZALORA Indonesia app. The implications of this research suggest that ZALORA Indonesia should implement promotions in a more structured and scheduled manner. Additionally, ZALORA Indonesia needs to continually update all promotional content across all existing social media platforms to enhance consumer awareness of ZALORA Indonesia. This study recommends that ZALORA Indonesia continue to disseminate engaging and up-to-date information to facilitate better reception by consumers.
Creating New Humans: Tracking the Path of Graduates from the Management Study Program at Paramadina University Agnes Anvista Putri; Garnis Aulia; Dewi Kurniaty
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study investigates the perceptions of stakeholders regarding the Management Study Program at Paramadina University, emphasizing the importance of tracer studies for curriculum evaluation and alignment with industry needs. The research utilizes a descriptive quantitative method, collecting data from alumni through surveys. Results show that most graduates secure employment quickly, particularly in the private sector, with a focus on Human Resources and Marketing. Graduates generally feel confident in their competencies, especially in ethics, communication, and information technology, although there is room for improvement in certain areas. The findings highlight the need for continuous curriculum enhancement to better prepare students for the evolving job market and to maintain the competitiveness of graduates.
The Impact Of Tiktok Live Information On Impulsive Buying Behavior Wijaya, Azzahra Putri; Nurcahyani, Anastya; Dewi Kurniaty
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With its TikTok Live feature, TikTok has emerged as an influential platform shaping purchasing behavior. However, more research needs to be conducted that thoroughly examines the impact of TikTok Live information on impulsive buying behavior. This study aims to analyze the influence of TikTok Live information on impulsive buying behavior using a quantitative approach. Data were collected from 140 respondents through a purposive sampling technique. The study is grounded in the theory that TikTok Live is an interactive feature enabling real-time communication of product information to audiences, fostering consumer trust and engagement, which may trigger impulsive purchasing decisions. Impulsive buying refers to spontaneous purchasing decisions driven by emotions and various factors, such as brand loyalty, the desire to try new products, or being enticed by discounts. The findings reveal that the information conveyed through TikTok Live significantly negatively influences impulsive buying behavior. This suggests detailed TikTok Live information encourages rational consumer decision-making, reducing impulsive purchasing tendencies.
Co-Authors Agnes Anvista Putri Garnis Aulia Marisa Hardina Mochammad Kevin Zola Nurcahyani, Anastya Nurwijayanti Permata Dian Pratiwi Wijaya, Azzahra Putri