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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Basrah Basrah
Universitas Muhammadiyah Sidenrang Rappang
Economics, Econometrics & Finance

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Digital Marketing Strategy in Increasing Brand Awareness at PT. Deacom Technology in Sipodeceng Village, Sidenreng Rappang Regency Basrah Basrah; Muhammad Rusdi; Rahman Yakub
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11892

Abstract

Strategy, which is defined as a unified, comprehensive and integrated plan, is becoming a challenge for increasingly fierce competition for innovation and creativity. The benefit of this research is that it can help PT. Deacom Technology optimize the marketing of its products using digital marketing as an effective marketing tool. Business people must emphasize strategy more digital marketing which is sufficient to be able to introduce their products to the community, this term is referred to as brand awareness or brand awareness. The aim of this research is to provide a strategy digital marketing in increasing brand awareness or brand awareness PT. Deacom Teknologi. This research uses qualitative methods with research subjects namely company owners, employees, village government, customers, youth leaders, and the community who have not used the services of PT. Deacom Teknologi. The data collection technique is by purposive sampling through observation, interviews, and documentation. This research was conducted in Sipodeceng Village, Sidenreng Rappang Regency.
Co-Authors Muhammad Rusdi Rahman Yakub