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All Journal Journal of Economic, Bussines and Accounting (COSTING) Journal of Multidisciplinary Sustainability Asean
Azhari Sauqi
Universitas Borobudur
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Other

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PERAN ARTIFICIAL INTELLIGENCE DALAM PENGEMBANGAN STRATEGI EKONOMI DI ERA DIGITAL: ANALISIS KEUNGGULAN KOMPETITIF DAN INOVASI Hendri Nofriadi; Tina Amelia; Azhari Sauqi; Muhammad Rozali
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13423

Abstract

Dalam era digital, Kecerdasan Buatan (Artificial Intelligence/AI) telah muncul sebagai teknologi revolusioner yang memengaruhi berbagai aspek strategi ekonomi, mendorong keunggulan kompetitif, dan mendorong inovasi di berbagai industri. Penelitian ini bertujuan untuk mengkaji peran AI dalam pengembangan strategi ekonomi, dengan fokus pada bagaimana penerapan AI meningkatkan efisiensi operasional, mengoptimalkan pengambilan keputusan berbasis data, dan menciptakan model bisnis baru yang adaptif. Dengan menggunakan metode deskriptif-analitis, penelitian ini mengeksplorasi tren adopsi AI, manfaatnya, dan tantangan yang terkait dengan penerapannya. Hasil penelitian mengungkapkan bahwa AI secara signifikan berkontribusi dalam meningkatkan daya saing organisasi melalui beberapa cara. Pertama, AI memungkinkan efisiensi operasional dengan mengotomatisasi proses produksi dan memanfaatkan pemeliharaan prediktif, yang secara langsung mengurangi biaya operasional dan waktu henti. Kedua, AI mendukung optimalisasi logistik dan manajemen rantai pasok melalui algoritma real-time yang mampu memprediksi permintaan, merencanakan rute pengiriman, dan meminimalkan pemborosan sumber daya. Ketiga, AI berperan dalam menciptakan model bisnis digital inovatif, seperti layanan personalisasi yang memanfaatkan analitik data untuk meningkatkan pengalaman dan loyalitas pelanggan. Kata Kunci: Kecerdasan Buatan (AI), Keunggulan Kompetitif, dan Inovasi Strategi Ekonomi.
The Legal Vacuum of Labor Protection for Freelancers in the Technology Sector Azhari Sauqi; Suparno Suparno
Journal of Multidisciplinary Sustainability Asean Vol. 1 No. 6 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijmsa.v1i6.1828

Abstract

Background. The rapid growth of the technology sector has created numerous new job opportunities, especially for freelancers. However, alongside the flexibility it offers, there exists a significant legal vacuum in labor protection for workers in this sector. Freelancers are often not recognized as “workers” under the law, resulting in a lack of protection such as social security, health insurance, pension benefits, and other employment rights. This regulatory gap creates vulnerabilities for workers concerning income uncertainty, exploitation, and work-related stress. This article discusses the legal vacuum and its impact on the physical, mental, and social well-being of freelancers in the technology sector, as well as proposing necessary steps to create more inclusive labor protection. More adaptive and comprehensive policy changes are required to address the challenges faced by freelancers in this digital economy era. Purpose. The growing gig economy, particularly in technology, has brought forward new forms of employment. However, these freelance roles often fall outside traditional labor laws, leading to gaps in protections and rights. Method. A qualitative analysis was conducted through interviews with freelancers and legal experts, along with a review of existing labor laws. Results. Freelancers face significant vulnerabilities, including lack of health insurance and pension benefits, leading to increased financial instability and work-related stress. Conclusion. A comprehensive overhaul of labor laws is necessary to protect freelancers, ensuring they have access to benefits such as health insurance, pension plans, and social security.
Co-Authors Amelia, Tina Hendri Nofriadi Muhammad Rozali Suparno Suparno