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p-Index From 2020 - 2025
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All Journal Journal of Economic Education and Entrepreneurship Studies
Artika, Riska Nur
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Economics, Econometrics & Finance

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Pengaruh Content Marketing dan Online Customer Review Terhadap Keputusan Pembelian Online pada Komunitas Pelajar dan Mahasiswa Kabupaten Berau (KPMKB) di Samarinda Artika, Riska Nur; Haidar, Kadori; Sutrisno, Sutrisno
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 1 (2024): VOL. 5, NO. 1 (2024): JE3S, MARCH 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/je3s.v5i1.1806

Abstract

Technology can change the human lifestyle, originally buying goods offline, now with e-commerce it can be online. This study aims to determine the effect of Content Marketing and Online Customer Review on Online Purchasing Decisions at KPMKB in Samarinda. This type of quantitative descriptive research uses data collection techniques through distributing questionnaires, with 83 respondents. The analysis technique used is multiple linear regression analysis. The results showed that the calculation of the t test on Content Marketing and Online Customer Review had a partially significant effect on Online Purchasing Decisions at KPMKB in Samarinda. Fhitung test results Content Marketing and Online Customer Review simultaneously and significantly affect online purchasing decisions at KPMKB in Samarinda. The magnitude of the influence of the two independent variables on the dependent variable is around 79.1%.
Co-Authors Haidar, Kadori Sutrisno, Sutrisno