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All Journal Implementasi Manajemen & Kewirausahaan Musyawarah: Jurnal Pengabdian Masyarakat
Masfi’atun Nikmah
Sekolah Tinggi Ilmu Ekonomi Al-Anwar Mojokerto
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Journal : Implementasi Manajemen

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Brand image, trust dan quality of information pada consumer purchase decisions Nikmah, Masfi’atun
Implementasi Manajemen & Kewirausahaan Vol 2 No 1 (2022): JURNAL IMKA (APRIL)
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.412 KB) | DOI: 10.38156/imka.v2i1.108

Abstract

This study aims to reveal the effect of brand image, trust, and quality of information either partially or simultaneously on consumer purchasing decisions. This research is quantitative research using a questionnaire as an instrument. The respondents of this research were the users of the Shopee online application in the West Surabaya area, with a total of 80 respondents using non-probability sampling and incidental sampling. Meanwhile, the analysis technique used is multiple linear regression. The results show that brand image, trustworthiness, and information quality have a joint effect on purchasing decisions. In this study also found that, partially brand image has no effect on purchasing decisions. Trust and the quality of information affect purchasing decisions. The amount of brand image analysis, trustworthiness and quality of information on purchasing decisions (R Square) is 0.879 or 87.9%..
Co-Authors Risa Mayasari Suhendro