Ashar Hasyim
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Nahdlatul Ulama Sulawesi Tenggara

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Analisis Perilaku Komunikasi Penggemar K-Pop Melalui Komunitas Channel NCT Pada Aplikasi Weverse Gita .; Ashar Hasyim; Nana Adriana Hutari
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This study aims to analyze the communication behavior of Pop fans through the NCT Channel community on the Weverse application in Kendari City using the Uses and Gratification theory by Herbert Blumer and Elihu Katz. The communication behavior that occurs in the NCT Channel community on Weverse is not merely a form of simple interaction, but also reflects the social and cultural dynamics within the K-Pop fandom, including the use of language, symbols, or certain expressions understood by fellow fans, as well as how fans interpret messages conveyed by idols or other community members. This study uses a descriptive qualitative method with data collection techniques through observation, in-depth interviews with six informants, and documentation of community activities. The results of the study show that the communication behavior of NCT fans in Kendari demonstrates active participation, where fans not only act as message recipients but also as parties directly involved in the communication process. It also meets their satisfaction in interacting. Activities such as commenting, waiting for updates from members, and regularly watching content reflect strong emotional engagement. In addition, the use of Weverse also fulfills the fans' entertainment, information, and affective needs, creating a sense of satisfaction and comfort in interacting on Weverse.
Makna Simbolik Ungkapan Tradisional (Tampu Tangari) Pada Masyarakat Kulisusu Lela Asnia; Asmurti .; Ashar Hasyim
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 4 (2026): April - Juni
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to identify the forms and delve into the symbolic meanings of traditional expressions (tampu tangari) within the Kulisusu community in Jampaka Village, Kulisusu District, North Buton Regency, as a means of cultural communication and social control. Employing a descriptive qualitative approach with Roland Barthes' semiotic analysis, this study gathered data through observation, indepth interviews with nine informants, and documentation. The results indicate that tampu tangari manifests as signs constructed through words utilizing natural elements and human anatomy as signifiers. At the denotative level, these expressions carry literal meanings corresponding to the mentioned objects; however, at the connotative level, profound symbolic meanings are found containing moral messages such as praise for work ethics, subtle satire for negative behavior, advice on life wisdom, and an instrument for monitoring behavior to maintain group harmony. Meanwhile, at the myth level, these expressions function as a cultural ideology that naturalizes customary rules into absolute truths collectively believed by the community.