Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis
Ichsan Ramadhan Prawira
Master of Business Administration, School of Business and Management, Institut Teknologi Bandung, Jl.Ganesha No. 10, Bandung 40132, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Deciding the Best Location for RM Bunut Sari to Open A New Branch in Greater Bandung Ichsan Ramadhan Prawira; Utomo Sarjono Putro
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i2.5455

Abstract

This research aims to support the Sundanese restaurant RM Bunut Sari in determining the optimal location for opening a new branch in the Greater Bandung area of West Java. Environmental analysis is conducted by assessing the internal capabilities of RM Bunut Sari and examining external market conditions in Bandung City, Bandung Regency, and West Bandung Regency. Analytical Hierarchy Process (AHP) modeling is then utilized to evaluate which alternative location offers the greatest strategic advantages. Based on comparisons across decision criteria such as parking facilities, building size, visibility, distance from competitors, and property prices, Bandung Regency emerges as the recommended location. An implementation plan details the necessary launch activities spanning site selection, renovation, licensing and permissions, staffing, promotions, and eventual restaurant opening. The recommendations highlight leveraging RM Bunut Sari’s existing strengths in taste quality and service experience while closely monitoring operational and marketing outcomes from the new branch. Thus the analytical approach delivers an optimized location choice for RM Bunut Sari’s expansion, guided by environmental analysis and multi-criteria decision making.
Co-Authors Utomo Sarjono Putro