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Analysis Of Local Msme Development Strategy "Vis A Vis" The Development Of National Chain Minimarket Retail In Palembang City M. Iqbal; Citra Pertiwi; Abubakar Sidik; Yusiresita Pajaria
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 3 (2024): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i3.6095

Abstract

The phenomenon of the proliferation of National Chain Minimarket Retail Groups has become a scourge for local MSMEs in Indonesia. Although the government continues to provide space for local MSMEs through Permendagri No. 53/M-DAG/PER/12/2008 which requires the establishment of minimarkets to pay attention to the existence of traditional markets and smaller neighborhood stalls/shops. However, some regions are actually utilizing the momentum of the existence of modern minimarkets, one of which is Yogyakarta through the Mayor's Regulation which issued a policy so that the national chain minimarket retail group empowers local MSMEs and is given a special place to market local products. Palembang, which is known for its pempek as a culinary specialty, has enormous potential for the development of local MSMEs, but MSME players who become industry players are still not ideal. This study aims to analyze how the development strategy of Local MSMEs "vis a vis" the massive development of national chain minimarket retail in Palembang City. This research uses a mixed method approach, which consists of two approaches, namely quantitative and qualitative. Mixed methods used are descriptive qualitative using SWOT analysis (strengths, weaknesses, opportunities, threats) to analyze the development strategy of local MSMEs in Palembang City. As well as quantitative descriptive using the IFAS and EFAS matrix to calculate the weighting, rating, and formulation of the development strategy position of Local MSMEs in Palembang City. The results of this study indicate that based on the results of the SWOT diagram analysis, the X and Y axes are obtained. The straight line in the diagram above shows the coordinates in quadrant 1 position. Quadrant 1 is a very favorable situation, where local wisdom MSME players can have strengths and opportunities that can be utilized so that it is suitable to use the SO (strength-opportunity) strategy to develop local wisdom MSME businesses supported by aggressive growth strategies, namely 1) Maintaining Public Interest by Optimizing Support Programs from the Government; 2) Optimizing Sales Without Limiting Target Markets both domestically and abroad; 3) Utilizing Community Expertise to Intervene Local Products to National Chain Minimarkets; and Creating Training Programs from the Association of Local Culinary Business Groups to Maintain the Authentic Taste of Products.
The Impact of Brick Business on the Absorption of Local Labor in Sukodadi Village, Sukarami District, Palembang City from the Perspective of Hifzul Maal Said Abdullah Syahab; Abdan Sakura; Abubakar Sidik
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2338

Abstract

Brick-making businesses are labor-intensive micro-enterprises that play an important role in absorbing local labor in Sukodadi Village, Sukarami District, Palembang City. These businesses provide employment opportunities for low-educated communities who have limited access to formal jobs. However, labor practices remain largely informal, with unclear wage standards and limited worker protection, which require evaluation from the Hifzul Mal perspective. This study aims to analyze the impact of brick-making businesses on local labor absorption, identify factors encouraging local residents to work in this sector, and assess labor management practices based on Hifzul Mal principles. The research adopts a qualitative field research approach. Data were collected through interviews, observation, and documentation, and analyzed using data reduction, data display, and conclusion drawing with triangulation. The findings show that brick-making businesses have a positive impact on local labor absorption, particularly in manual production processes. Key factors include limited formal job opportunities, low education levels, and easy access to work. Nevertheless, from the Hifzul Mal perspective, labor management has not fully reflected principles of justice, worker protection, and sustainability, indicating the need for improved business governance.