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All Journal Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting
Nandan Limakrisna
Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia
Economics, Econometrics & Finance

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The Influence Of Brand Awareness And Brand Image On Brand Loyalty (Study of Lion Air airline customers who have a Lion Air Passport Club in the Jakarta City area) Widya Nengsih; Nandan Limakrisna; Anoesyirwan Moens
Greenation International Journal of Tourism and Management Vol. 1 No. 3 (2023): (GIJTM) Greenation International Journal of Tourism and Management (September -
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v1i3.112

Abstract

The aim of this research is to determine and analyze: (1) Brand Awareness; (2) Brand Image; (3) Brand Loyalty and (3) The Influence of Brand Awareness and Brand Image on Brand Loyalty among Lion Air airline customers who have a Lion Air Passport Club in the City area. Jakarta, both simultaneously and partially. The research method used in this research is a descriptive survey and an explanatory survey, the unit of analysis in this research is Lion Air airline customers who have a Lion Air Passport Club in the Jakarta City area with a sample of 50 people. The type of investigation is causality, and the time horizon in this research is cross-sectional. Based on the research results, it was found that according to the brand awareness of Lion Air airline customers who have a Lion Air Passport Club in the Jakarta City area is generally relatively adequate, the Brand Image of Lion Air airline customers who have Lion Air The passport club in the Jakarta City area is appropriate and sufficient to meet the needs, brand loyalty of Lion Air airline customers who have a Lion Air Passport Club in the Jakarta City area is appropriate, as well as Brand Awareness and Brand Image (Brand Image) towards Brand Loyalty of Lion Air airline customers who have a Lion Air Passport Club in the Jakarta City area. However, partially Brand Awareness is more dominant in influencing Brand Loyalty than Brand Image. Because Brand Awareness influences Brand Loyalty, it is the first priority in improving employee performance. Therefore, Lion Air Group is advised to improve the quality of service in order to increase appropriate and good Brand Awareness, so that customers can feel satisfaction in using Lion Air Group airlines..
Model of Purchase Decision Analysis Stiven Wijaya; Yudi Yulius; Nandan Limakrisna
Greenation International Journal of Economics and Accounting Vol. 1 No. 2 (2023): (GIJEA) Greenation International Journal of Economics and Accounting (June 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijea.v1i2.37

Abstract

Moo light brick acquiring choices develops and genuine bequest company in Medan Common supposedly caused by item, dissemination, advancement and client esteem are still moo. The reason of this inquire about is to decide and analyze the impact of item, dispersion and advancement of fractional or mutually to client esteem. To decide and analyze the impact of item, conveyance, advancement and client esteem in part or together to the obtaining choice. The populace in this investigate produced to 964 extend supervisors of 241 development and genuine bequest companies in Medan. The strategy utilized in this inquire about was a expressive study strategy and informative overview with a test measure 295 respondents, and the information examination strategies utilized are SEM (Auxiliary Condition Modeling) with utilize Lisrel 8.70 application. Based on the comes about of the investigate, the taking after investigate discoveries gotten item positive and noteworthy impact on client esteem. Dissemination of critical impact on client esteem. Advancement noteworthy impact on client esteem. Item, dispersion and advancement together critical impact on client esteem is rise to to 47% whereas the remaining 53% are affected by other components. In part advancement of the foremost prevailing impact on client esteem. The item does not influence the buy choice. Dissemination of positive and critical impact on obtaining choices. Advancement of positive and critical affect on obtaining choices. Client esteem of positive and critical impact on obtaining choices. Item, dispersion, advancement and client esteem together positive and noteworthy impact on acquiring choices is break even with to 81% whereas the remaining 19% are impacted by other variables. Somewhat clients esteem the foremost prevailing impact on buy choices.
Co-Authors Anoesyirwan Moens Stiven Wijaya Widya Nengsih Yudi Yulius