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All Journal Dinasti International Journal of Education Management and Social Science
Eric Harianto
Ciputra University, Surabaya, Indonesia
Education

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Analysis of Influencing Factors Vertical Building Purchase Decisions: Case Study At Vida View Apartments Makassar Nicko Limanta; Eric Harianto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2880

Abstract

There are differences in the decision-making process in planning to buy an apartment when compared to the decision-making process for buying a landed house. Purchasing decisions that the company can know well are very useful for the company in determining the right marketing strategy so that it can produce optimal sales levels. This research aims to determine the factors that influence consumer decisions in the apartment purchasing process and how to implement them into sales strategies. The object of this research is Vida View Apartments in the city of Makassar. This research uses quantitative methods. Data collection in this research used a questionnaire with a population of 564 prospectives and previous buyers of Vida View Apartments. Sampling was carried out using a random sampling method with a total sample of 465 prospective and previous buyers. The analytical method used is exploratory quantitative using the SPSS application. From the results of this research, 5 new factors were formed that influence vertical building purchase decisions, namely, investment value and facilities, brand value, promotional strategy, social environment and ease of financing, with the most dominant new factor is investment value and facilities (55.026%). These findings can be used as a reference in formulating sales strategies, pricing strategies and promotional strategies for Vida View management or similar business in their efforts to increase sales.  
Factors Influencing Purchase Decisions of Muslim Fashion In Banjarmasin (Case Study At Ve Fashion Banjarmasin) Anggada Sakti Pamungkas; Eric Harianto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2914

Abstract

The fashion industry is rapidly growing in Indonesia, particularly in Muslim fashion. By understanding the factors influencing purchasing decisions in Muslim fashion, businesses can plan more effective marketing strategies to remain competitive in a tough market. This research employs exploratory factor analysis to identify the factors considered in shaping purchasing decisions for Muslim fashion. The study utilizes primary data from respondents who have purchased Muslim fashion items in Banjarmasin, totaling 219 respondents. The findings reveal exploratory factor analysis using SPSS tools, identifying eigenvalues of two factors exceeding 1. The analysis indicates two primary factors influencing purchasing decisions: Quality of Service Information and Social and Economic Influence. Understanding these factors enables Ve Fashion to enhance customer satisfaction and influence purchasing decisions more effectively, thereby sustaining and expanding market share in the competitive Muslim fashion industry.  
The Influence of Product Quality, Event Marketing, and Word-of-Mouth On Repurchase Intention Mediated by Purchase Decision Timothy Jason Lianto; Eric Harianto
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2915

Abstract

The era of digitalization has brought significant changes to market dynamics, with consumers shifting towards edible consumer goods, especially healthier foods. In Indonesia, the FMCG (Fast Moving Consumer Goods) industry is experiencing rapid growth, driven by increasing consumer purchasing power, a large and diverse population, low product penetration, and rising health awareness. Cashew nuts have become one of the promising FMCG products due to their diverse nutritional value and benefits. Renjana Cashew was established as part of an entrepreneurship program at Ciputra University since 2021. Renjana products are roasted protein cashew nut snacks from Surabaya, featuring large-sized nuts, a crunchy texture, and unique flavors, making them suitable for everyday activities. This study aims to determine the effect of product quality, event marketing, and word of mouth on repurchase intention mediated by purchase decision. The research method used is quantitative descriptive confirmatory, with probability sampling technique using a simple random sampling approach. The sample size of this study is 318 respondents, who are customers of Renjana Cashew and have previously purchased the products. Data collection techniques involve using questionnaires and analysis with PLS-SEM. The results of the study indicate that product quality, event marketing, and word of mouth have a positive and significant effect on repurchase intention through purchase decision.  
Co-Authors Anggada Sakti Pamungkas Nicko Limanta Timothy Jason Lianto