Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science
Dewi Yustika Sari
Universitas Widyatama, Indonesia
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Trust and Service Quality on Customer Loyalty through Customer Satisfaction at General Hospital X in Bandung Dewi Yustika Sari; Adjeng Mariana F
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3147

Abstract

This study aims to examine the effect of trust and service quality on customer loyalty at General Hospital X in Bandung, taking into account the role of customer satisfaction as a mediating variable. This study employed a quantitative approach, utilizing a population of all hospital customers from April to May 2024. We conducted the sampling using a simple random sampling technique, with 100 respondents serving as the sample size. We used Structural Equation Modeling—Partial Least Squares (SEM-PLS) as the analysis method. The study's findings showed that service quality has a significant effect on customer satisfaction and loyalty, whereas trust does not have a significant effect on either variable. Furthermore, the study demonstrates that customer satisfaction not only mediates the effect of service quality on loyalty, but also significantly influences it. Conversely, customer satisfaction cannot mediate the effect of trust on loyalty. These findings indicate that improving service quality is a key factor in building customer loyalty in hospitals, while the aspect of trust requires a deeper and different approach to be able to contribute significantly to customer satisfaction and loyalty.
Co-Authors Adjeng Mariana F