R. Adjeng Mariana F
Universitas Widyatama, Bandung, Indonesia

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Pengaruh Kualitas Produk, Citra Merek, dan Harga Terhadap Keputusan Pembelian Produk Skin Care Ms Glow di E-Commerce Shopee @msglowofficialshop Kurniawan; R. Adjeng Mariana F
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 1 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Desember 2024 - Januari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i1.3271

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh kualitas produk, citra merek dan harga tethadap keputasan pembelian produk skin care MS Glow di e-commerce Shopee. Teknik pengumpulan data menggunakan kuesioner yang disebar dengan jumlah responden sebanyak 100 responden. Metode yang digunakan adalah deskriptif verifikatif dengan pendekatan kuantitatif. Alat statistik yang digunakan adalah SPSS versi 26 menggunakan uji regresi linear berganda. Hasil penelitian ini menunjukkan bahwa kualitas produk, citra merek dan harga berada pada titik kontinum setuju. Hasil uji statistik variabel kualitas produk, citra merek dan harga berpengaruh positif dan signifikan terhadap keputusan pembelian.
The Influence of Compensation, Leadership, and Competency on the Performance Employees Through Motivation as a Mediating Variable Nurul Fadhlya Hidayatunnisa; R. Adjeng Mariana F
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of compensation, leadership, and competence on the performance of employees through motivation as a mediating variable. The research method used is quantitative with a descriptive verification approach. Researchers use nonprobability sampling techniques, namely sampling techniques that do not provide opportunities or opportunities for each member of the population to be selected as a sample. For this study, a sample of the entire employee population of 120 people was selected. The tool used to analyze data in this research is SmartPLS 4 2024. The research results show that (1) Compensation has a positive effect on motivation, (2) Leadership has a positive effect on motivation, (3) Competency has a positive effect on motivation, (4) Compensation has no positive effect on employee performance, (5) Leadership has no positive effect on employee performance (6) Competence on performance has a positive effect on employee performance (7) Motivation has a positive effect on employee performance, (8) Compensation has a positive effect on performance through motivation, (9) Leadership has a positive effect on performance through motivation, (10) Competence has a positive effect on performance positive impact on performance through motivation.