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All Journal Dinasti International Journal of Education Management and Social Science
Febriansyah Febriansyah
IIB Darmajaya, Lampung, Indonesia
Education

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Implementation Of Service Excellence In The Field Of Laundry Services To Customer Satisfaction In Aa Laundry Cikarang Agus Podo Suseno; Febriansyah Febriansyah; Ahmad Azmy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3543

Abstract

The laundry service industry growing rapidly along with the demands of people's increasingly practical lifestyles. In thiscompetitive business environment, the implementation Service excellenceis a key factor to maintain customer satisfaction. This study aims to analyze the effect of the implementation Service excellence on customer satisfaction in the service industry. approachused in this study, by collecting and analyzing various literature sources related to the concept Service excellence and customer satisfaction. Data sources used include scientific journals, books, and the results of previous research. The analysis was done descriptively to obtain a deep understanding of the relationship between the implementation Service excellenceand customer satisfaction. The results showed that the dimensions Service excellence, which consists ofspeed and accuracy of service, quality of laundry, friendliness and professionalism, access and flexibility, effective complaint handling, choice of fragrance, have a positive and significant influence on customer satisfaction in the service industry. The managerial implication of this study is that it is important for service providersto focus on improving service quality in order to achieve optimal customer satisfaction.
Strategic Marketing Approaches For Automotive Industries : A Literature Review Study Anggi Rizki Muharram; Febriansyah Febriansyah; Ahmad Azmy
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3551

Abstract

This study aims to analyze the marketing strategies employed by the Indonesian automotive industry in response to the era of disruption. Through a comprehensive literature review, this research identifies current trends in the automotive industry, including the adoption of digital technologies, changing consumer behavior, and global competition. The findings reveal that the Indonesian automotive industry has undertaken various efforts to enhance competitiveness, such as product innovation, export market expansion, and the implementation of digital technologies. However, challenges persist, including intensifying competition and shifting consumer preferences. This study concludes that to remain relevant, the Indonesian automotive industry needs to continuously adapt to market changes and strengthen digital marketing strategies.
Co-Authors Agus Podo Suseno Ahmad Azmy Ahmad Azmy Anggi Rizki Muharram