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All Journal Indo-Fintech Intellectuals: Journal of Economics and Business Journal of Creative Power and Ambition (JCPA)
Nurhayati
UIN Raden Intan Lampung
Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh Nilai Tukar, Suku Bunga Dan Perdagangan Luar Negari Terhadap Inflasi Di Negara - Negara Asean Tahun 2018 - 2022 Mia Selvina; Nurhayati
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 4 No. 5 (2024): Indo-Fintech Intellectuals: Journal of Economics and Business (in-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v4i5.1931

Abstract

. Inflasi adalah kenaikan harga barang dan jasa secara umum yang berlangsung terus-menerus dalam periode waktu tertentu. Inflasi yang tinggi dan tidak stabil berdampak negatif pada perekonomian suatu negara. Penyebab inflasi dapat berasal dari peningkatan permintaan, kenaikan biaya produksi, atau kebijakan moneter yang tidak seimbang. Penelitian ini bertujuan menganalisis pengaruh nilai tukar, suku bunga, dan pedagangan luar negeri secara parsial dan simultan terhadap inflasi di 10 negara ASEAN. Metode penelitian menggunakan pendekatan kuantitatif, dengan teknik pengumpulan data melalui dokumentasi dan studi kasus. Data yang digunakan adalah data sekunder yang diperoleh dari situs resmi institusi terkait. Data nilai tukar, suku bunga, dan perdagangan luar negeri bersumber dari World Bank, sedangkan data inflasi diambil dari ASEAN Statistical Year Book 2022. Analisis data dilakukan menggunakan metode panel. Hasil penelitian menunjukkan bahwa nilai tukar memiliki pengaruh positif dan signifikan terhadap inflasi, suku bunga tidak berpengaruh signifikan, dan perdagangan luar negeri berpengaruh positif namun tidak signifikan. Secara simultan, ketiga variabel tersebut memiliki pengaruh positif dan signifikan terhadap inflasi di 10 negara ASEAN selama 2018-2022. Pemerintah perlu menerapkan kebijakan yang tepat untuk menekan laju inflasi demi menjaga kestabilan ekonomi.
Social Media Marketing Strategies for Enhancing Brand Engagement and Purchase Decisions Among Generation Z Consumers Sania Nuraziza; Nurhayati
Journal of Creative Power and Ambition (JCPA) Vol. 3 No. 02 (2025): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.2044

Abstract

This article examines social media marketing strategies that can strengthen brand engagement and influence purchase decisions among Generation Z consumers. The study uses a qualitative literature review to synthesize findings from twenty scholarly publications on social media marketing activities, consumer brand engagement, influencer marketing, electronic word-of-mouth, brand trust, and Generation Z purchasing behavior. The synthesis indicates that effective strategies are not limited to promotional exposure; they depend on the quality of interaction created between consumers, content, influencers, and brands. Five strategic dimensions emerge as particularly important: entertaining and interactive content, authentic and informative storytelling, credible influencer partnerships, user-generated and peer-to-peer content, and personalized social commerce experiences. Brand engagement functions as a central mechanism through which social media activities are translated into stronger attitudes, trust, brand preference, and purchase intentions. The literature also shows that credibility and authenticity are increasingly important because Generation Z consumers evaluate commercial messages through social comparison, peer communication, and perceived relational closeness. Accordingly, brands should move from one-way promotional communication toward participatory, transparent, and community-oriented strategies. The article proposes an integrated strategic framework in which social media marketing activities stimulate cognitive, emotional, and behavioral engagement, which subsequently supports purchase decisions. Future research should test the framework across platforms, product categories, cultures, and longitudinal consumer journeys.
Co-Authors Mia Selvina Sania Nuraziza