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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Cendekia Ilmiah Journal of Community Dedication
Hajar Mukaromah
IAI An-Nawawi Purworejo
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Effect of of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth Hajar Mukaromah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5810

Abstract

This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.
Microfinance Innovation For Strengthening Rural Economies And Its Implications On Community Welfare I Nengah Suarmanayasa; Rizal Perlambang CNAWP2; Hajar Mukaromah; Siti Aisyah; Eva Yuniarti Utami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8074

Abstract

This qualitative study examines the role of microfinance innovations in strengthening rural economies and improving community welfare. Despite the critical importance of microfinance in promoting financial inclusion, traditional models often struggle to meet the unique needs of rural populations. Through in-depth interviews and focus group discussions conducted in three rural villages, this research explores how innovative financial products-such as digital lending platforms, flexible savings schemes, and group-based lending models-enhance access to financial services for underserved rural residents. The findings indicate that these innovations facilitate entrepreneurial activities, diversify income sources, and improve household welfare by enabling better access to education, healthcare, and nutrition. Additionally, the study highlights the social benefits of microfinance innovations, including strengthened community cohesion and mutual support networks. However, challenges such as limited digital literacy and infrastructural constraints remain significant barriers to fully realizing the potential of these innovations. The study underscores the necessity of context-specific financial solutions and complementary capacity-building initiatives to optimize the impact of microfinance in rural areas. Policy implications emphasize the need for integrated approaches involving microfinance institutions, local governments, and communities to scale sustainable and inclusive financial innovations. This research contributes to the broader discourse on rural development by demonstrating that innovative microfinance models can serve as effective tools for poverty alleviation and socio-economic empowerment in rural contexts.
FINANCIAL LITERACY ANALYSIS OF HOUSEHOLD FINANCIAL BEHAVIOR IN INDONESIA: A LITERATURE REVIEW Teguh Prakoso; Hajar Mukaromah; Pemy Christiaan
JOURNAL OF COMMUNITY DEDICATION Vol. 3 No. 2 (2024): Journal of Community Dedication
Publisher : Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Financial literacy plays an important role in shaping the financial behavior of households in Indonesia. Households with higher levels of financial literacy tend to have better financial planning, manage their budgets regularly, and are better prepared for economic shocks. Conversely, households with low financial literacy often experience difficulties in managing finances, get trapped in excessive debt, and lack emergency funds and long-term investments. Efforts to improve the financial literacy of Indonesians have been made through various education and socialization programs by the government, financial institutions, and non-governmental organizations. However, challenges remain in reaching all levels of society, especially in rural areas and low-income groups. Further research is needed to identify effective financial education methods in accordance with the socio-cultural characteristics of the Indonesian people. In addition, strengthening regulations and consumer protection are also needed to create a financial ecosystem that supports increased financial literacy and inclusion. With increased financial literacy, it is expected that households in Indonesia can make wiser financial decisions, improve welfare, and contribute to national economic stability.
Co-Authors CNAWP, Rizal Perlambang Eva Yuniarti Utami I Nengah Suarmanayasa Pemy Christiaan Siti Aisyah Teguh Prakoso