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All Journal Management Studies and Entrepreneurship Journal (MSEJ) J-CEKI
Hajar Mukaromah
IAI An-Nawawi Purworejo
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Effect of of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth Hajar Mukaromah
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5810

Abstract

This study investigates the influence of Food Quality, Perceived Value, Price Fairness, and Customer Satisfaction on Repurchase Intention and Word of Mouth in the context of offline organic rice sales.A sample of 125 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships between variables. The findings reveal that Food Quality positively affects Price Fairness and Customer Satisfaction, while Price Fairness also positively impacts Perceived Value. In turn, Perceived Value enhances Customer Satisfaction, and Customer Satisfaction leads to higher Repurchase Intention and Word of Mouth. Of the eight proposed hypotheses, six were accepted (H1, H3, H4, H6, H7, H8), while two (H2 and H5) were rejected. Future researchers should consider these variables carefully to avoid inconsistent results. In this study, the Revisit Intention variable was adjusted to Repurchase Intention for better alignment with the research context.
Microfinance Innovation For Strengthening Rural Economies And Its Implications On Community Welfare I Nengah Suarmanayasa; Rizal Perlambang CNAWP2; Hajar Mukaromah; Siti Aisyah; Eva Yuniarti Utami
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8074

Abstract

This qualitative study examines the role of microfinance innovations in strengthening rural economies and improving community welfare. Despite the critical importance of microfinance in promoting financial inclusion, traditional models often struggle to meet the unique needs of rural populations. Through in-depth interviews and focus group discussions conducted in three rural villages, this research explores how innovative financial products-such as digital lending platforms, flexible savings schemes, and group-based lending models-enhance access to financial services for underserved rural residents. The findings indicate that these innovations facilitate entrepreneurial activities, diversify income sources, and improve household welfare by enabling better access to education, healthcare, and nutrition. Additionally, the study highlights the social benefits of microfinance innovations, including strengthened community cohesion and mutual support networks. However, challenges such as limited digital literacy and infrastructural constraints remain significant barriers to fully realizing the potential of these innovations. The study underscores the necessity of context-specific financial solutions and complementary capacity-building initiatives to optimize the impact of microfinance in rural areas. Policy implications emphasize the need for integrated approaches involving microfinance institutions, local governments, and communities to scale sustainable and inclusive financial innovations. This research contributes to the broader discourse on rural development by demonstrating that innovative microfinance models can serve as effective tools for poverty alleviation and socio-economic empowerment in rural contexts.
Co-Authors Eva Yuniarti Utami I Nengah Suarmanayasa Rizal Perlambang CNAWP2 Siti Aisyah