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All Journal Journal of Economics and Social Sciences Jurnal Pengabdian Nasional (JPN) Indonesia Jurnal Cendekia Ilmiah
Cecep Darmawan
Universitas Adhirajasa Reswara Sanjaya
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Strategi Pemasaran, Customer Relationship Management, dan Pelayanan Prima Terhadap Peningkatan Kunjungan Pasien Rumah Sakit Heartology Saefudin Anwar; Cecep Darmawan; Achmad Dheni Suwandhani
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6400

Abstract

Retensi kunjungan pasien merupakan salah satu faktor krusial yang menentukan keberhasilan rumah sakit dalam memberikan pelayanan kesehatan berkualitas dan mempertahankan keberlanjutan operasionalnya. Tujuan penelitian ini adalah untuk melihat bagaimana strategi pemasaran, Customer Relationship Management (CRM), dan pelayanan prima berdampak pada jumlah pasien yang datang ke Rumah Sakit Heartology di Jakarta Selatan. Setiap pasien yang berkunjung adalah subjek penelitian ini.ke Rumah Sakit Heartology dalam periode tertentu, dengan teknik pengambilan sampel menggunakan metode purposive sampling. Sampel terdiri dari 113 degan teknik pengambilan sampel accidental sampling. Data dikumpulkan menggunakan kuesioner divalidasi dan reliabilitasnya, dan kemudian dianalisis menggunakan regresi linier berganda. Hasil analisis menunjukkan bahwa strategi pemasaran memiliki pengaruh positif signifikan terhadap peningkatan kunjungan pasien dengan koefisien B = 0,104, t = 7,605, dan p = 0,000. Sebaliknya, Customer Relationship Management memiliki pengaruh negatif signifikan dengan koefisien B = -0,548, t = -9,509, dan p = 0,000. Pelayanan prima juga berpengaruh negatif dengan koefisien B = -0,032, t = -2,600, dan p = 0,011. Koefisien determinasi (R²) sebesar 0,509 menunjukkan bahwa 50,9% variasi minat kunjungan pasien dapat dijelaskan oleh ketiga variabel tersebut. Kesimpulan dari penelitian ini adalah bahwa strategi pemasaran berperan penting dalam meningkatkan minat kunjungan pasien, sementara Customer Relationship Management dan pelayanan prima perlu diperbaiki agar tidak memberikan dampak negatif terhadap kunjungan pasien. Rekomendasi diberikan agar rumah sakit dapat meningkatkan efektivitas strategi pemasaran, memperbaiki CRM, dan menyesuaikan pelayanan prima dengan kebutuhan pasien.
The Effect of Promotion Through Social Media and Non-Social Media on Patient Visits at Cassandra Skincare Clinic in Singkawang City Dhea Atiqah Putri; Cecep Darmawan; Kahar Mulyani
Journal of Economics and Social Sciences (JESS) Vol. 5 No. 1 (2026): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1302

Abstract

This research is against the background of the crucial role of promotion in influencing patient decisions in the health and beauty services sector. Cassandra Skincare Clinic in Singkawang City has used social media, especially Instagram and TikTok as the main means of promotion, with a large follower base. This thesis aims to empirically analyze the influence of promotion in general and the use of social media as a promotional tool specifically on patient visits. The method used was an analytical survey with a cross-sectional study approach of 80 respondents taken through accidental sampling techniques. The results of linear regression analysis showed that promotion (X1) had a very significant influence on patient visits (Y) (Sig. 0.000). Similarly, social media as a promotional tool (X2) also showed a significant influence on visits (Sig. 0.007). The multiple regression model formed was Y = 0.751 + 0.358X1 + 0.132X2, confirming that the two independent variables positively and significantly influenced the patient's interest in visiting. Thus, it is concluded that Cassandra Skincare Clinic needs to prioritize improving the quality of informative and visually appealing social media content and strengthening offline promotional channels to maximize visits.
Evaluasi Manajemen Logistik Obat di Instalasi Farmasi Rumah Sakit Umum Daerah Kabupaten Sorong Dwi Andriani; Cecep Darmawan; Rinawati Rinawati
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 7 No. 1 (2026): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63447/jpni.v7i1.1679

Abstract

Drug logistics management is a crucial element in the hospital pharmaceutical service system because it directly impacts the availability, quality, and efficiency of drug use. Effective logistics management will support the achievement of optimal health services and ensure patients receive the drugs they need. This study aims to evaluate drug logistics management in the Pharmacy Installation of Sorong Regency Hospital, by examining the entire logistics cycle, from selection, planning, procurement, receipt, storage, distribution, destruction and withdrawal, control, administration of recording and reporting, to drug availability. The research method used is descriptive with qualitative methods aimed at obtaining more in-depth information about drug logistics management in the Pharmacy Installation of Sorong Regency Hospital. The results of this study indicate that the implementation of drug logistics management in hospitals has adhered to the provisions of the Minister of Health Regulation No. 72 of 2016 concerning Pharmaceutical Service Standards in Hospitals. However, in practice, various obstacles remain, such as limited funding, drug shortages at distributors, and obstacles in drug delivery which resulted in the stock shortage of several drugs in the pharmacy installation so that patients were forced to buy drugs outside the hospital. This study is expected to contribute to strengthening hospital policies in drug logistics management systems and serve as a reference for further research.
Co-Authors Achmad Dheni Suwandhani Dhea Atiqah Putri Dwi Andriani Kahar Mulyani Rinawati Rinawati Saefudin Anwar