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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Pemberdayaan Masyarakat dan Komunitas Journal of Social, Culture, and Language
Fitriyah Fitriyah
Universitas Trunojoyo Madura
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Use of Public Relation in the Community Service Campaign “BAKDES” in the English Study Program Association Organization (HAMLET) Universitas Trunojoyo Madura Fitriyah Fitriyah; Eka Susylowati
Journal of Social, Culture, and Language Vol 3, No 2 (2025): Journal of Social, Culture, and Language
Publisher : Journal of Social, Culture, and Language

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jscl.v3i2.29950

Abstract

This study aims to analyze the PR strategy used by HAMLET, assess its effectiveness in achieving the campaign objectives, and identify important lessons learned for future community engagement initiatives. This research uses a qualitative approach with a case study design to investigate the use of Public Relations (PR) strategies in the BAKDES campaign conducted by HAMLET, the Student Association of the English Education Study Program at Trunojoyo Madura University (UTM). This case study has demonstrated the crucial role of strategic public relations (PR) in maximizing the impact and sustainability of community service projects. HAMLET's successful implementation of the BAKDES campaign highlights the value of utilizing a multi-pronged PR strategy, building strong relationships with stakeholders, and crafting a compelling narrative. 
Membangun Karakter Anak WNI di Malaysia melalui Metode 3B dalam Program KKN Internasional Umi Khozinatul Khoiriyah; Fitriyah Fitriyah; Rudi Hermawan; Galuh Widitya Qomaro
Jurnal Pemberdayaan Masyarakat dan Komunitas Vol 1, No 2: 2024
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jpmk.v1i2.113

Abstract

Program KKN Internasional di Sanggar Belajar At-Tanzil Malaysia bertujuan mengembangkan karakter anak-anak Indonesia melalui metode 3B (Belajar sambil Bermain dan Bercerita). Program ini ditujukan untuk anak-anak Indonesia yang kesulitan masuk sekolah reguler dan menghadapi kendala dalam pengembangan karakter karena kurangnya akses pendidikan dan lingkungan sosial yang kurang ideal. Program ini menggunakan metode 3B yang memadukan kegiatan bermain edukatif dengan bercerita untuk menumbuhkan nilai-nilai moral, nasionalisme, sopan santun, kreativitas, dan kepercayaan diri. Tim KKN Internasional bekerja sama dengan KBRI dan lembaga-lembaga Indonesia lainnya di Malaysia untuk menjalankan program ini. Pengumpulan data dilakukan melalui observasi, wawancara, dan pencatatan kegiatan. Penerapan metode 3B menunjukkan hasil positif dalam meningkatkan karakter anak-anak Indonesia di Malaysia. Terdapat peningkatan yang signifikan pada aspek moral, nasionalisme, sopan santun, kreativitas, dan kepercayaan diri. Metode 3B terbukti efektif dalam menciptakan lingkungan belajar yang kondusif dan menyenangkan, serta mendorong partisipasi aktif orang tua.
PERAN ARTIFICIAL INTELLIGENCE DALAM OPTIMALISASI PEMUNGUTAN PAJAK BARANG DAN JASA TERTENTU Amelia Puteri Nurchoiriyah; Emeliatus Sofia; Mohamad Djasuli; Fitriyah Fitriyah; Khairul Amala
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 2 (2025): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i2.2978

Abstract

Introduction: This study aims to analyze the role of artificial intelligence (AI) in the optimization of tax collection on certain goods and services, with a focus on improving accuracy and administrative efficiency and reducing the tax gap. Methods: Through the literature review method, this study identifies that AI is capable of transforming the tax system through predictive analytics, transaction anomaly detection, and reporting automation, as evident in the implementation in countries such as Estonia and Singapore. However, implementation challenges in Indonesia include limited digital infrastructure, regulatory gaps, and human resource resistance. Results: The research findings recommend a holistic approach that combines infrastructure strengthening, specific legal frameworks, and human resource training to maximize the potential of AI in an inclusive and equitable manner. Keywords: Artificial intelligence, tax optimization, tax gap.
Co-Authors Amelia Puteri Nurchoiriyah Eka Susylowati Emeliatus Sofia Galuh Widitya Qomaro Khairul Amala Mohamad Djasuli Rudi Hermawan Umi Khozinatul Khoiriyah