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All Journal JURNAL RUMPUN MANAJEMEN DAN EKONOMI Proceeding International Conference on Islamic Economics Community Services
Rohid Akbar
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Service Quality Improvement Strategy in Increasing Customer Satisfaction Muhammad Farid Abrar; Rohid Akbar; Isnaini Harahap; Muhammad Yafiz
Proceeding International Conference on Islamic Economics Community Services (ICIECS) Vol 1 (2023): Proceeding International Conference on Islamic Economics Community Services
Publisher : Universitas Islam Negeri Sumatera Utara

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Abstract

This article discusses the effect of service quality on customer satisfaction at Warung Bakso Iga Sapi Evi Sugik, which has been operating since 2019 in Titi Besi, Batang Serangan District, Langkat Regency. With increasing competition in the culinary field, this research uses in-depth interviews and training methods to understand customer expectations and improve service quality. The results showed that customers and management have not fully realized the importance of service quality. The training provided aims to speed up serving time, increase employee responsiveness, and create a comfortable environment. The findings show that good service quality, including the dimensions of reliability, responsiveness, assurance, empathy, and physical evidence, significantly affects customer satisfaction. By implementing a strategy that focuses on improving quality and customer satisfaction, Warung Bakso Iga Sapi Evi Sugik is expected to strengthen competitiveness and increase sales.
Peran Penggunaan Teknologi Digital Terhadap Kesuksesan dan Kegagalan E-bisnis di Era Digital Muhammad Deary; Gilang Dwi Prasetyo; Rohid Akbar; M Yuda Al- Faruq; Nurbaiti Nurbaiti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3720

Abstract

In current technological advances, digital technology has developed rapidly in assisting human activities, for example in the business sector. In today's digital era, technology plays an important role in the changes that occur in business activities, which previously could only be done face to face between the seller and the buyer, now with only e-commerce technology, buyers do not have to meet the seller to buy the product or service they need. . However, when using e-commerce technology, you must pay attention to what is needed between buyers who want to look for the goods or services they need and sellers who sell their goods or services so that when the business process occurs there will be no failure later.
Co-Authors Gilang Dwi Prasetyo Isnaini Harahap M Yuda Al- Faruq Muhammad Deary Muhammad Farid Abrar Muhammad Yafiz Nurbaiti Nurbaiti