Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Aptisi Transactions on Technopreneurship (ATT) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)
Ramadania Ramadania
Tanjungpura University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
From Hype To Habit: Decoding Eco-Literacy and Digital Driven Premium Demand For Sustainable Products Daranti Rahmadhani; Ramadania Ramadania; Harry Setiawan; Juniwati Juniwati; Ana Fitriana
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6753

Abstract

This study examines the influence of Digital Green Marketing (DGM), Green Perceived Value (GPV), and Environmental Concern (EC) on consumers’ Willingness to Pay Premium Price (WTPP) in Indonesia, with Eco-literacy (EL) as a moderating variable. Using a quantitative approach with 200 respondents aged 18–30 and analyzed SEM-PLS, the results show that DGM, GPV, and EC have a significant positive effect on WTPP. Furthermore, Eco-literacy significantly strengthens all relationships between the independent variables and WTPP, indicating its critical role in transforming environmental awareness into actual economic commitment.These findings suggest that although consumers are increasingly exposed to sustainability issues, their willingness to pay premium prices depends not only on marketing exposure and perceived value but also on their level of environmental understanding. This study contributes to the literature by highlighting eco-literacy as a key boundary condition in sustainable consumption behavior. Practically, it emphasizes the importance of integrating educational elements into digital green marketing strategies to enhance consumer willingness to support sustainable products.
Impact of Customer Orientation and Digital Marketing on Educational Services Erva Suriyanti; Ramadania Ramadania; Heriyadi Heriyadi
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.634

Abstract

The rapid advancement of digital technology in this era of disruption compels educational institutions to continuously adapt and innovate. Such transformations necessitate adjustments in the delivery and performance of educational services, highlighting the importance of identifying key factors that influence service effectiveness. This study investigates the impact of customer orientation and digital marketing practices on the performance of educational services within the context of technological disruption. A quantitative approach was employed, with data collected through structured questionnaires. The population comprised formal primary and secondary educational institutions, from which 109 respondents were randomly selected. The collected data were analyzed using path analysis supported by SPSS software. The findings reveal that both customer orientation and digital marketing adoption significantly and positively affect the performance of educational services. The application of well-designed digital marketing strategies, along with efforts to address customer needs and expectations, contributes to higher levels of customer satisfaction and enhances institutional reputation. Consequently, these factors lead to improved service performance. The study concludes that educational institutions must embrace a more customer-oriented perspective and optimize the use of digital technologies to maintain relevance and competitiveness in an increasingly dynamic environment.
Co-Authors Ana Fitriana Daranti Rahmadhani Erva Suriyanti Harry Setiawan Heriyadi Heriyadi Juniwati Juniwati