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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Solusi: Jurnal Kajian Ekonomi dan Bisnis
Thomas Aquinas Radito
STIE Isti Ekatana Upaweda, Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Menumbuhkan Minat Berwirausaha Mahasiswa Untuk Memicu Pertumbuhan Industri Skala Mikro di Daerah Istimewa Yogyakarta Thomas Aquinas Radito; Aditya Bimantara; Meniek Srining Prapti
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 3 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i3.319

Abstract

* radith77th@gmail.com * Nomor HP (WA); 082296200476 Abstrak Daerah Istimewa Yogyakarta sebagai kota pelajar memiliki potensi yang sangat besar untuk bisa meningkatkan pertumbuhan jumlah industri skala mikro. Penelitian ini ingin memberikan pemahaman bahwa dunia pendidikan bisa dijadikan sebagai sarana untuk mendukung berkembangnya industri skala mikro. Pengetahuan tentang wirausaha yang diberikan di kampus dalam bentuk mata kuliah kewirausahaan terbukti mampu meningkatkan minat untuk berwirausaha. Harapannya pertumbuhan industri skala mikro yang pesat akan bisa berdampak pada pertumbuhan industri skala kecil dan menengah. Responden berjumlah 201 mahasiswa, dipilih dari kampus yang ada di Daerah Istimewa Yogyakarta dengan menggunakan kriteria-kriteria tertentu. Uji validitas menggunakan faktor analisis, uji reliabilitas menggunakan Cronbach Alpha, dan analisis data menggunakan regresi linear berganda. Hasil uji hipotesis menunjukkan bahwa lingkungan sosial tidak terbukti berpengaruh terhadap minat berwirausaha, tetapi pengetahuan kewirausahaan dan lingkungan keluarga terbukti signifikan berpengaruh terhadap minat berwirausaha.
PENGARUH KEPERCAYAAN, KEAMANAN, PERSEPSI MANFAAT DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN TIKET PESAWAT DI TRAVELOKA PADA GENERASI Z Wahyu Alfano; Thomas Aquinas Radito
Kajian Ekonomi dan Bisnis Vol. 21 No. 1 (2026):
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v21i1.310

Abstract

This study aims to analyze the influence of trust, security, perceived usefulness, and perceived risk on the purchase decision of flight tickets on Traveloka among Generation Z. The rapid growth of digital travel platforms has shifted consumer behavior toward online transactions, making it essential to understand the factors that drive purchasing decisions in this segment. Using a quantitative research approach with multiple linear regression analysis, data were collected from 301 Generation Z respondents who had purchased flight tickets through the Traveloka application. The results show that trust did not significantly affect purchase decisions (t = 0.374, p = 0.709), while security (t = 9.523, p = 0.000) and perceived usefulness (t = 10.315, p = 0.000) each had a significant positive effect on purchase decisions. Perceived risk also did not significantly affect purchase decisions (p = 0.080). Simultaneously, all four variables significantly influenced purchase decisions with a coefficient of determination (R²) of 0.707, indicating that 70.7% of purchase decision variation was explained by these variables. Perceived usefulness emerged as the most dominant predictor (Beta = 0.460). These findings suggest that security and perceived usefulness are key drivers of flight ticket purchase decisions on Traveloka among Generation Z, and platform providers should prioritize enhancing transaction security systems and functional service benefits to increase consumer purchasing decisions.
Co-Authors Aditya Bimantara Meniek Srining Prapti Wahyu Alfano