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All Journal Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Pengabdian Mahakarya Masyarakat Indonesia
Yusmanizar Yusmanizar
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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PENGUATAN EKONOMI PETANI MELALUI PENERAPAN TEKNOLOGI PENGOLAHAN PASCA PANEN UMBI JANENG DI DESA TAMPOK JEURAT RAYA, ACEH BESAR Yanti Meldasari Lubis; Zaidiyah Zaidiyah; Indera Sakti Nasution; Yusmanizar Yusmanizar; Satriana Satriana; Syarifah Rohaya
JURNAL PENGABDIAN MAHAKARYA MASYARAKAT INDONESIA Vol 2, No 2 (2024): JURNAL PENGABDIAN MAHAKARYA MASYARAKAT INDONESIA
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/pemasi.v2i2.42224

Abstract

Umbi janeng (Dioscorea hispida Dennst.) merupakan salah satu pangan lokal Aceh yang kaya karbohidrat, namun penggunaannya terbatas karena kandungan racun sianida (HCN) dan proses pengolahan tradisional yang memakan waktu lama. Pengabdian ini bertujuan untuk meningkatkan efisiensi pengolahan umbi janeng dan nilai tambah produk melalui proses pengolahan yang lebih cepat dan efektif, bersama kelompok tani Dhapu Warisan di Desa Tampok Jeurat Raya, Aceh Besar. Kelompok ini mengolah umbi janeng menjadi janeng kering dan tepung janeng. Teknologi yang diterapkan meliputi penggunaan larutan air kapur dan garam untuk mempercepat penghilangan sianida, guna memperoleh janeng kering yang aman untuk di konsumsi. Hasil analisis sianida menunjukkan bahwa kombinasi larutan air kapur dan garam mampu menurunkan kadar sianida janeng secara signifikan, dari 67,50 ppm menjadi 16,20 ppm, sehingga aman dikonsumsi. Janeng kering yang diperoleh diberikan kemasan yang aman, menarik dan mudah untuk di promosikan oleh kelompok tani. Tim pengabdian melakukan pendampingan dalam kemasan dan pelabelan untuk meningkatkan daya tarik dan nilai jual produk. Hasil kegiatan ini menunjukkan bahwa penerapan teknologi pengolahan janeng mampu meningkatkan kualitas produk dan memberikan dampak ekonomi positif bagi kelompok tani, serta memperluas potensi pasar janeng sebagai bahan pangan alternatif.
Analisis Interaksi Akun Instagram @Tastea.Ig dalam Membangun Brand Image dan Pengaruhnya terhadap Loyalitas Konsumen Muda Abdillah Abdillah; Angelika Oktavia Popang Rumengan; Nur Azizah Sawir; Yusmanizar Yusmanizar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6640

Abstract

In the era of globalization, the rapid development of information technology has brought significant changes in the way people access and convey information. The presence of the Internet and social media has proven that global networks enable interaction and information exchange to occur in real time without geographical boundaries. One phenomenon arising from this development is social media, which has become a virtual space for individuals and companies to communicate directly, personally, and interactively. One of the most popular social media platforms today is Instagram, a platform that is now widely utilized by businesses, including those in the culinary industry, to build a strong brand image amid intense competition. This study focuses on the Instagram account @tastea.ig, which makes use of visual content, interactive features, and the comment section to maintain emotional connections and consumer trust. The purpose of this research is to analyze the interaction strategies of the @tastea.ig account in maintaining a positive brand image in the eyes of its followers. Instagram’s visual-centric nature allows businesses to showcase their products in an aesthetically appealing manner, drawing attention from potential customers. The strategic use of high-quality images, videos, and stories not only highlights the brand’s offerings but also creates a lifestyle around the product. @tastea.ig effectively uses these features to build an engaging presence, showing its products in an appealing and relatable context. In addition to visuals, Instagram’s interactive features such as polls, quizzes, and direct messaging foster a sense of community and direct engagement with followers. By involving followers in decision-making or seeking their opinions, @tastea.ig strengthens its relationship with its audience, making them feel valued and heard.
Co-Authors Abdillah Abdillah Angelika Oktavia Popang Rumengan Indera Sakti Nasution Nur Azizah Sawir Satriana Satriana Syarifah Rohaya Yanti Meldasari Lubis Zaidiyah Zaidiyah