Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Acman: Accounting and Management Journal Majalah Bisnis & IPTEK
Anton Tirta Komara
Sekolah Tinggi Ilmu Ekonomi Pasundan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Motivasi Kerja Pegawai Didin Mushlihuddin; Anton Tirta Komara; Boy Suzanto
Majalah Bisnis & IPTEK Vol. 12 No. 1 (2019): Majalah Bisnis & IPTEK
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b83gqk78

Abstract

This study aims to analyze employee work motivation. Work motivation analyzed is based on Theory Mc Cleland, which consists of 3 (three) dimensions, namely the need for achievement, the need for affiliation, and the need for power. The research method used is descriptive. The sample used is an employee at a government agency in Bandung Regency. Data analysis techniques using descriptive analysis. The results of the study illustrate that employee motivation is sufficient.
Assessing the Influence of Shopee Advertising and Campaigns on Local Shoe Purchase Decisions Refi Adi Herdiansyah; Anton Tirta Komara; Kadir Kadir; Haris Nurdiansyah
Acman: Accounting and Management Journal Vol. 5 No. 2 (2025): Acman: Accounting and Management Journal
Publisher : P3M, Sekolah Tinggi Ilmu Ekonomi Pasundan Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/aj.v5i2.04

Abstract

This thesis addresses the growing trend of online shopping systems, highlighting the convenience offered by online shops through communication technology. The main problem under investigation is the factors influencing purchasing decisions in this digital marketplace. The research focuses on a shoe retail company, which utilizes online platforms such as Shopee for product sales. The primary objective of this study is to assess how advertising and campaigns impact purchasing decisions. The chosen methodology is a quantitative approach, carried out within the context of at a shoe retail company, allowing for an empirical analysis of these influences. The results reveal that advertising has a significant impact on purchasing decisions, while campaigns also contribute meaningfully. The findings indicate that these two variables collectively account for a substantial influence on purchasing decisions, with additional unexamined factors having a smaller impact. This research contributes novelty by providing insights into the specific influence of advertising and campaigns within an online marketplace context. The implications of these findings suggest that at a shoe retail company should focus on enhancing these variables to optimize their marketing strategies and improve purchasing decisions.
Co-Authors Boy Suzanto Didin Mushlihuddin Haris Nurdiansyah Kadir Kadir Refi Adi Herdiansyah