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Business Development Strategy in Telecommunication Company at PT XYZ Febrianto H Masigi; Siti Jahroh; Arry Ekananta
Asian Journal of Social and Humanities Vol. 3 No. 2 (2024): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i2.459

Abstract

The rapid and dynamic growth of the telecommunications and information industry in the era of Society 5.0 presents significant challenges for telecommunication providers, including PT XYZ, a leading telecommunications service company in Indonesia. This study aims to analyze internal and external factors affecting PT XYZ's business revenue, formulate alternative strategies, and prioritize business strategies to address challenges and enhance revenue. Using qualitative methods, data collection involved observation, interviews, surveys, and literature reviews, drawing from primary and secondary sources. The study employed SWOT, PESTLE, and Porter’s Five Forces analyses to evaluate the company’s environment comprehensively. Findings indicate that PT XYZ is positioned in cell I (Grow and Build) in the IE matrix, with IFE and EFE scores of 3.851 and 3.0, respectively. Recommended strategies include market penetration, product development, and integrative strategies such as ERP implementation to enhance operational efficiency and adapt to technological changes. The study underscores the importance of creating a diverse portfolio of customer-driven technology products and expanding market reach while adopting effective risk management practices. These strategies are expected to sustain PT XYZ’s competitive position and drive revenue growth in the telecommunications industry.
STRATEGIES TO IMPROVE THE INTENT OF IMPLEMENTING DIGITAL BUSINESS MODELS IN WHOLESALE CLOTHING MSMES Rezky Naufal Pratama; M. Syamsul Ma'arif; Arry Ekananta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i4.3869

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, particularly in the wholesale clothing sector centered in Tanah Abang. Despite the rapid growth of digital infrastructure and e-commerce, most wholesale clothing MSMEs still operate conventionally and have not adopted digital business models. This low adoption rate is influenced by various internal and external factors, including technological understanding, perceived usefulness of digitalization, and organizational readiness. This study aims to identify factors that influence the level of digital readiness (e-readiness) among wholesale clothing MSMEs, examine their effect on the intention to adopt digital business models (e-business), and formulate strategies to increase such intention. The research focuses on wholesale clothing MSMEs located in Pusat Grosir Metro Tanah Abang. A quantitative method was applied using Structural Equation Modeling – Partial Least Squares (SEM-PLS) to examine the predictive relationships between e-readiness, Technology Acceptance Model (TAM) variables, and e-business adoption intention. The Fuzzy Analytical Hierarchy Process (FAHP) was used to prioritize strategies based on expert judgment. The findings indicate that Perceived Organizational e-Readiness (POER) has the most significant influence on the intention to adopt e-business, particularly through the mediating roles of Perceived Ease of Use and Perceived Usefulness. In contrast, external factors such as government and market support (Perceived External e-Readiness/PEER) showed no significant effect. This suggests that internal organizational preparedness plays a more critical role than external conditions in shaping digital transformation intentions. The proposed strategic priorities include establishing a digital community among MSME actors, enhancing digital literacy through continuous training, and designating successful digital MSMEs as role models. These findings highlight the need to strengthen internal capacities before pushing for external collaboration. The implications of this study provide practical insights for policymakers, MSME associations, and business actors to design effective interventions to accelerate the adoption of digital business models.
Designing performance measurement for special job markets in vocational high schools through the balanced scorecard approach Devi Istiyaningrum; Anggraini Sukmawati; Arry Ekananta; Galeh Nur Indriatno Putra Pratama
Jurnal Pendidikan Vokasi Vol. 14 No. 3 (2024)
Publisher : ADGVI & Graduate School of Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jpv.v14i3.73222

Abstract

Vocational High School Special Job Markets (Bursa Kerja Khusus/ BKK SMK) play a strategic role in enhancing graduates’ competitiveness by linking them with employment opportunities. However, systematic approaches to performance measurement in BKK remain limited, leading to inefficiencies in service delivery and accountability. This study aims to design a comprehensive performance measurement framework for BKK using the Balanced Scorecard (BSC) approach. A qualitative literature review method was employed by examining scholarly articles, official reports, and institutional documents relevant to BKK operations. The analysis highlights that BKK management generally follows four managerial stages: planning, organizing, actuating, and controlling. Through the BSC framework, four performance perspectives were identified—financial, customer (students and industry partners), internal processes, and learning and growth. The results suggest that the implementation of BSC provides BKK with a structured tool to assess program effectiveness, monitor performance indicators, and develop targeted strategies for service improvement. Moreover, the study emphasizes the potential of digitalization to strengthen BKK transparency, accountability, and efficiency in job placement services. The original contribution of this research lies in proposing a BSC-based evaluation model that serves as a practical guideline for policymakers, school managers, and industry partners in aligning vocational education outcomes with labor market needs. In doing so, the study advances both theoretical insights into performance measurement systems and practical implications for improving the employability of vocational graduates.
Performance Management Improvement in Financing Companies (Case Study of The Commercial Business Division Of Pt. Xyz) Moch Wahyu Ksatria Budi; Nimmi Zulbainarni; Arry Ekananta
Journal Research of Social Science, Economics, and Management Vol. 5 No. 2 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i2.1088

Abstract

Financial industries is one of the many economic sector which have huge contribution to a country’s GDP (Gross Domestic Products). Financing companies is one of its contributors, hence it needs top performance in order to secure its postion in national benefactors. This study revolves on performance management inside a division in one of Indonesia’s top financing company. The performance management itself relies on several indicators includinh: leadership, environment, motivation, engagment, and satisfaction. Thus, this study aims to explain which indicators affect the employee’s performance the most. This study used data gathered from 90 people inside Commercial Business division, the data collection itself is done by using Google forms and the analysis itself is conducted through SEM-PLS method. The results of this study confirms of how each aforementioned indicators affects employee’s performance. Moreover, work motivation became the only indicator that have slightest impact on employee’s performance inside Commercial Business division.
Performance Improvement on a Finance Company (A Case Study Inside Commercial Business Division of PT XYZ) Moch Wahyu Ksatria Budi; Nimmi Zulbainarni; Arry Ekananta
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1259

Abstract

The financial industry is one of the many economic sectors that make a huge contribution to a country’s GDP (Gross Domestic Product). Financing companies are among its contributors; hence, they need top performance to secure their position as a national benefactor. This study revolves around performance management inside a division of one of Indonesia’s top financing companies, PT XYZ. Performance management itself relies on several indicators, including leadership, environment, motivation, engagement, and satisfaction. Thus, this study aims to explain which indicators affect employees’ performance the most. This study used data gathered from 90 people in the Commercial Business Division; data collection was done using Google Forms, and analysis was conducted through the SEM-PLS method. The results of this study confirm how each of the aforementioned indicators affects employees’ performance. Moreover, work motivation was the only indicator with the slightest impact on employees’ performance in PT XYZ’s Commercial Business Division. The implications of the findings suggest that performance improvement in this division can be optimized through an integrated approach that emphasizes enhancing leadership capacity and fostering a more collaborative work environment, rather than relying solely on short-term motivational incentives. These findings provide a basis for management to design more effective leadership development programs and work environment policies that support sustained work engagement and job satisfaction.