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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Point Equilibrium Manajemen dan Akuntansi
Deru R Indika
Universitas Padjadjaran, Bandung, Indonesia
Economics, Econometrics & Finance

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Analysis of Export Barriers of Honey Pineapple Commodity in Purbalingga Regency Sekar Ayu Fadillah; Deru R Indika
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 5 (2024): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i5.3479

Abstract

Pineapple production is increasing globally due to the demand for the fruit in the food processing industry to the manufacture of snacks. Purbalingga Regency has not maximized this potential because some MSMEs have stopped and have never exported. This study aims to determine the factors inhibiting the export of honey pineapple commodities inPurbalingga Regency. The technique used was unstructured interviews with 6 resource persons, namely Nanas-qu, Almeidah, the Department of Industry and Trade (Disperindag), the Department of Cooperatives and SMEs (Diskopukm), the FTA Support Center, and export practitioners. The results showed that Honey pineapple MSMEs in Purbalingga Regency struggle to set competitive export prices due to inability to purchase canning machines, reliance on external services, high export costs, and limited negotiation abilities, resulting in low product competitiveness and high selling prices. MSMEs in Purbalingga Regency rely significantly on their own funds for canning machinery, which is insufficient to cover operating expenses. Financial recording constraints limit access to working capital credit programs. Sufficient operating capital is required for operations and annually certificate audits when exporting honey pineapple. Optimal cooperation between pineapple stakeholders and district governments must be done to increase Indonesian pineapple exports to global markets.
PENGARUH E-WOM DAN LIVE STREAMING TERHADAP KEPUTUSAN PEMBELIAN PRODUK FESYEN MUSLIM PADA TIKTOK (STUDI KASUS PADA KONSUMEN JAWA BARAT) Sinta Utami; Deru R Indika
Jurnal Point Equilibrium Manajemen dan Akuntansi Vol. 8 No. 2 (2026): Jurnal Point Equilibrium Manajemen dan Akuntansi
Publisher : Universitas Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59963/jpema.v8i2.648

Abstract

This research aims to examine the influence of electronic word of mouth and live streaming variables on the purchasing decisions of Muslim fashion products on the TikTok platform. Data were obtained through the distribution of questionnaires to 115 respondents who are the people of West Java, selected using purposive sampling technique. The data obtained were analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method. The results show that electronic word of mouth and live streaming have a positive and significant impact on the purchasing decisions of Muslim fashion products on the TikTok platform made by the people of West Java. The practical implication of this research is that business operators can maximize digital marketing strategies through e-WoM and live streaming, collaborate with influencers to spread positive reviews, and regularly conduct live streaming to build consumer trust. However, there are limitations, namely the need to explore other variables.
Co-Authors Sekar Ayu Fadillah Sinta Utami