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Islamic Religious Views in Indonesia on Employment Social Security and the Strategic Role of Ulama Arief Dahyan Supriadi; Tarimantan Sanberto Saragih; A.M. Wibowo; Fadly Eka Pradana; Rendra HF Hutabarat
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.49967

Abstract

This research discusses Islamic religious views in Indonesia related to employment social security and the strategic role of ulama in its spread. In the context of BPJS Ketenagakerjaan, which aims to protect workers from social and economic risks, ulama play a role as a leader who guides the community in understanding the concept of social security according to Islamic teachings. This study shows that despite skepticism about these programs, a religious organization-based approach can increase community participation. Using a descriptive qualitative method, this study analyzes the views of various religious organizations, including NU, Muhammadiyah, and MUI, towards BPJS Ketenagakerjaan. The results show the importance of ulama fatwas and the integration of Islamic values in social security programs to increase public awareness and participation.
Brand Associations of BPJS Ketenagakerjaan In The Implementation of Social Security Programs Zainudin Zainudin; Arief Dahyan Supriadi; Tarimantan Sanberto Saragih; Fadly Eka Pradana; Rendra HF Hutabarat
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.50089

Abstract

The success of the BPJS Employment social security program is strongly influenced by public perceptions and trust in this institution. Perceptions of service quality, ease of access, and program benefits shape the image of BPJS Ketenagakerjaan and determine the level of trust and loyalty of participants. This study aims to identify and analyze the brand associations of BPJS Ketenagakerjaan from the community's perspective, with a focus on participants' understanding of the social security program. This research uses a qualitative approach with data obtained through surveys and in-depth interviews. The survey involved 1,250 respondents from 11 BPJS Ketenagakerjaan Regional Offices in various parts of Indonesia, while 100 respondents were selected for interviews to explore more detailed data. The results showed three types of BPJS Ketenagakerjaan brand associations, namely true, false, and negative associations. Correct associations reflect participants' understanding of program benefits, such as health and work accident insurance. However, there are false associations due to information distortion, as well as negative associations related to complaints about complicated procedures, inadequate services, and delays in benefits. As a solution, BPJS Ketenagakerjaan is expected to improve service quality, expand socialization, develop innovation, implement digitalization, and build collaboration to create positive brand associations. These steps aim to support the institution's image and strengthen public trust in the social security program