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All Journal Indonesian Community Journal
Rika Kartika
Universitas Bina Bangsa, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Pengembangan Bisnis Pada Kelompok UMKM “Mutiara Subur Jaya” Encep Saefullah; Rika Kartika; Popi Dayurni
I-Com: Indonesian Community Journal Vol 4 No 4 (2024): I-Com: Indonesian Community Journal (Desember 2024)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v4i4.5556

Abstract

The problems in the “Mutiara Subur Jaya” MSMEs Group are 1) The production process is still done manually and there is no press machine, so the products produced are not standardized; (2) There are not many variations in the product model; (3) The number of sewing machines owned is still lacking; (4) They do not yet have a NIB and IUMK; (5) The knowledge and skills of Partner HR in business management are still limited; (6) The financial recording system is still manual; (7) Partner skills in marketing are still minimal, and (8) The sales method is still conventional, not using digital media. By implementing the chronological method, this activity resulted in an increase in the number of production and sales of partner products by 75%, an increase in partner knowledge and skills by 68.05%, and the acquisition of legal operational business legality in the form of NIB and IUMK, so that the business of this MSMEs Group also developed.
Membangun UMKM Tangguh dan Berdaya Saing di Era Digital untuk Meningkatkan Perekonomian Keluarga Rika Kartika; Encep Saefullah; Popi Dayurni; Adinda Dwi Mulyani; Aufa Dina
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.8009

Abstract

Kelurahan Sukalaksana, Kecamatan Curug, Kota Serang, didominasi oleh UMKM rumah tangga yang menghadapi tantangan digitalisasi, manajemen usaha, dan akses pasar. Keterbatasan literasi digital dan pelatihan menjadi hambatan utama. Program ini bertujuan meningkatkan kapasitas UMKM melalui pelatihan digital marketing, manajemen keuangan, desain kemasan, dan teknologi tepat guna. Metode meliputi observasi FGD, seminar, pelatihan, pendampingan, serta evaluasi partisipatif. Hasilnya adalah peningkatan pemahaman literasi digital melalui pre- test dan post- test dari semula di skala 45-50 menjadi 70-80, menghasilkan akun marketplace UMKM Berkah Jaya, kemasan produk lebih inovasi, dan mampu membuat dan memahami pencatatan keuangan. Sehingga UMKM mitra mengetahui nilai laba usaha dan efektivitasnya. Program ini sukses mendorong transformasi digital dan manajerial UMKM serta pemberdayaan ekonomi lokal berkelanjutan.
Co-Authors Adinda Dwi Mulyani Aufa Dina ENCEP SAEFULLAH, ENCEP Popi Dayurni