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All Journal Jurnal Indonesia Sosial Teknologi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Misti Hariasih
Universitas Muhammadiyah Sidoarjo, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Flash Sale Promotion, Online Customer Review, dan Celebrity Endorser Terhadap Purchase Interest pada E-Commerce: Studi pada Aplikasi Shopee Eka Oktaviani; Satrio Sudarso; Misti Hariasih
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 4 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i4.7328

Abstract

This research was carried out to analyze how much influence the Flash Sale Promotion, Online Customer Review, and Celebrity Endorser variables have on Purchase Interest in E-Commerce, namely the Shopee application. The method used is a quantitative method, and the technique used for research is nonprobability sampling using a purposive sampling technique and the number of respondents is 100 people. The test model used by researchers in processing research data is the multiple regression analysis test, including Validity Test and Reliability Test, Normality Test, Multicollinearity Test, Autocorrelation Test, Autocorrelation Test, Heteroscedasticity Test, Multiple Linear Regression Analysis, Partial Significance Test (T Test), Simultaneous Significance Test (F Test), Coefficient of Determination Test (R2). And the data was processed using the IBM SPSS version 29 application. The results of this research show that the flash sale promotion variable partially has no effect on buying interest, while the online customer review and celebrity endorser variables partially have a positive and significant influence on buying interest. Simultaneously, the flash sale promotion, online customer review, and celebrity endorser variables have an influence on the purchase interest variable.
The Influence of Brand Ambassador, Product Quality, and Price on Product Purchasing Decision Store in Sidoarjo Elsa Firdausi Nuzula; Misti Hariasih
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i10.6675

Abstract

The cosmetics industry in Indonesia is experiencing rapid growth with cosmetic products becoming part of fashion trends. This study aims to analyze the influence of Brand Ambassadors, product quality, and price on the purchase decision of Radiance Up Y.O.U Beauty serum products in Sidoarjo. This study uses a quantitative approach with survey methods and regression analysis to see the influence of these three variables on purchase decisions. The results of the study show that Brand Ambassador, product quality, and price have a significant influence on purchasing decisions. Among the three variables, price proved to be the most dominant factor influencing consumer decisions, followed by product quality and Brand Ambassador. Based on these findings, companies are advised to consider a more optimal strategy in selecting Brand Ambassadors, maintaining product quality, and setting competitive prices to attract more consumers.
Co-Authors Eka Oktaviani Elsa Firdausi Nuzula Sudarso, Satrio