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This Author published in this journals
All Journal International Journal of Travel, Hospitality and Events Jurnal Indonesia Sosial Teknologi
Rahmat Ingkadijaya
Institut Pariwisata Trisakti, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Utilization of Immersive Technology in Qualitative Research Design: Virtual Reality (VR) and Augmented Reality (AR) Opportunities Muhammad Rahmad; Willy Arafah; Rahmat Ingkadijaya; Hera Oktadiana
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 12 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i12.8816

Abstract

This study examines the potential use of immersive technology, especially Virtual Reality (VR) and Augmented Reality (AR), in qualitative research design. As technology advances, VR and AR open up new opportunities to improve the quality and depth of data collection and analysis in qualitative research. Through a systematic literature review and case studies, this study explores various applications of immersive technology in the context of qualitative research, including environmental simulations for observation, immersive interviews, and analysis of enriched visual data. The findings suggest that VR and AR can increase participant engagement, expand the reach of data collection, and provide a new perspective in the analysis of social phenomena. However, the study also identifies ethical and methodological challenges that need to be addressed, such as data privacy issues and the validity of results in a virtual environment. The study concludes that the integration of immersive technologies in qualitative research has significant potential to enrich research methodologies while emphasizing the importance of a careful and ethical approach in its implementation. The implications for the development of qualitative research methodologies in the digital era are also discussed.
The Influence of Lifestyle, Korean Wave, and Brand Image on Merchandise Purchase Decisions at Kwangya Café (Case Study: Lotte Shopping Avenue, South Jakarta)” Finiola Widianingrum; Surya Fadja Boediman; Saptarining Wulan; Rahmat Ingkadijaya
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.834

Abstract

The popular culture-driven tourism sector in Indonesia has grown remarkably due to the widespread influence of the Korean Wave, which has reshaped the lifestyle and spending habits of younger generations. Nevertheless, scholarly research that holistically examines how lifestyle, Korean Wave exposure, and brand image jointly affect merchandise buying behavior at Korean-themed cafes remains scarce. This study investigates the impact of these three variables on merchandise purchase decisions at Kwangya Café, Lotte Shopping Avenue, South Jakarta, analyzing both individual and combined effects. A quantitative survey method was employed, and 100 respondents were chosen by purposive sampling according to criteria aimed at young tourists who are enthusiastic about Korean culture. A standardized Likert-scale questionnaire was used to collect the data, and SPSS version 26 was used to perform multiple linear regression analysis. The findings indicated that purchase decisions were positively and statistically significantly impacted by lifestyle (β = 0.199; sig. 0.010), Korean Wave (β = 0.361; sig. 0.000), and brand image (β = 0.381; sig. 0.000). Together, the three variables showed a substantial influence, with an explanatory power of 81.8% (Adjusted R² = 0.818) and an F-value of 163.924. The most important aspect was found to be brand image. In addition to offering practical suggestions for business stakeholders and legislators looking to maximize the potential of Korean Wave-inspired cultural tourism in Indonesia, this study theoretically adds to the expanding body of research on popular culture-based consumer behavior in the tourism sector..
Co-Authors Finiola Widianingrum Hera Oktadiana Muhammad Rahmad Saptarining Wulan Surya Fadja Boediman Willy Arafah