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All Journal An Nafah: Jurnal Pengabdian Masyarakat
Isah Munfarida
MA Al-Urwatul Wutsqo Jombang
Religion Education Languange, Linguistic, Communication & Media

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Pelatihan dan Pendampingan Teknik Pemasaran yang Efektif pada ISMA'U Nusa Tenggara Barat di Jombang Sunardi Sunardi; Isah Munfarida; Senang Senang; Moh. Kholik; Ari Kartiko
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v3i1.1984

Abstract

The Effective Marketing Techniques training at Pondok Pesantren Al-Urwatul Wutsqo Jombang aimed to enhance the skills of santri in marketing the pesantren to the wider community, especially through digital media. The training utilized methods such as lectures, interactive discussions, demonstrations, and field practice to provide both theoretical understanding and practical skills in marketing. The results of the training showed that participants were able to grasp marketing concepts, utilize social media, and implement persuasive marketing techniques. Despite challenges related to limited time and access to technology, the training successfully equipped santri with the skills needed to market the pesantren effectively. It is expected that this training will contribute positively to enhancing the pesantren’s image and attracting prospective students to join
Education on Preventing Verbal and Digital Violence in Islamic Boarding Schools: A Persuasive Approach Sunardi Sunardi; Moh. Kholik; Isah Munfarida; Rusdee Waenasae
An Naf'ah: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2026): Februari
Publisher : Lembaga Penelitian, Penerbitan dan pengabdian kepada masyarakat (LP3M) STIT Al-Urwatul Wutsqo Jombang.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54437/annafah.v4i1.2829

Abstract

Al-Urwatul Wutsqo Islamic Boarding School (Pesantren) faces serious challenges regarding normalized verbal bullying (gojlogan) and the risk of cyberbullying among its Junior (MTs) and Senior (SMA) High School students, particularly amidst the inevitable expansion of the digital era. This community service program aimed to enhance understanding and cultivate a commitment to non-violence within the pesantren environment through a Persuasive-Educative Approach. The implementation method involved preliminary observations and interactive education utilizing empathy simulations, alongside the integration of Ukhuwah Islamiyah (Islamic Brotherhood) values and legal awareness regarding the Electronic Information and Transactions (ITE) Law. The results indicated a significant increase in student awareness concerning the psychological impacts of bullying and the legal consequences of digital violence. The persuasive approach proved highly effective in fostering empathy, prompting self-reflection (muhasabah), and successfully mobilizing a collective commitment against bullying among participants, as documented in a joint declaration. It is concluded that this method serves as a humanistic, valid, and highly relevant preventive solution for the pesantren context, which is characterized by intense social interaction and a transition toward digital culture
Co-Authors Ari Kartiko Moh. Kholik Moh. Kholik Rusdee Waenasae Senang Senang Sunardi Sunardi Sunardi Sunardi