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All Journal Nominal: Barometer Riset Akuntansi dan Manajemen Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA)
Trimulyani, Sulistining
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Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Harga, Dan Citra Merek Terhadap Keputusan Pembelian Sunscreen Azarine Trimulyani, Sulistining; Cecelia, Ola Mariela
Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Vol. 3 No. 2 (2024): Jurnal JEKMA, October 2024
Publisher : Yayasan Bina Internusa Mabarindo

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Abstract

This research aims to identify, prove, and analyze the influence of product quality, price, and brand image on the purchasing decision of Azarine sunscreen. The research method applied is quantitative, using primary and secondary data sources. Teknik sampel yang digunakan adalah non-probability sampling dengan metode purposive sampling. Proses pengujian dalam penelitian ini mencakup pengujian validitas, pengujian reliabilitas, pengujian normalitas, pengujian multikolinearitas, pengujian heteroskedastisitas, analisis regresi linier berganda, uji-t, uji-F, dan uji koefisien determinasi (R²). The data used was obtained through a questionnaire, with 100 respondents who met the criteria as users or buyers of Azarine sunscreen. The testing was conducted using IBM SPSS version 27. The research shows that the variables of product quality and brand image have a positive and significant influence on purchasing decisions, while the price variable does not show a significant influence. Simultaneously, product quality, price, and brand image influence purchasing decisions. Overall, these three variables contribute 70.7% in predicting purchasing decisions, while the remaining 29.3% is influenced by other factors not analyzed in this study.
Perbandingan Kinerja Keuangan Selama Pandemi Covid 19: Studi Kasus pada Sektor Transportasi dan Logistik yang Terdaftar di BEI Listiarti, Aulia Azzahra Nur; Pratiwi, Caecilia Widi; Trimulyani, Sulistining
Nominal: Barometer Riset Akuntansi dan Manajemen Vol. 11 No. 2 (2022): Nominal September 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/nominal.v11i2.50226

Abstract

Abstract: Perbandingan Kinerja Keuangan Selama Pandemi Covid 19: Studi Kasus pada Sektor Transportasi dan Logistik yang Terdaftar di BEI. Tujuan penelitian ini adalah untuk menganalis kinerja keuangan perusahaan Sektor Transportasi dan Logistik sebelum dan saat pandemi Covid-19. Data yang digunakan adalah data sekunder berupa laporan keuangan tahunan 2017-2020 Perusahaan Sektor Transportasi dan Logistik. Teknik pengambilan sampel adalah purposive sampling. Penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif. Alat analisis yang digunakan adalah metode Du Pont System (NPM, TATO, ROA, ROE, EM), Uji Normalitas dan Uji Wilcoxon Signed-Rank Test. Berdasarkan hasil analisis dapat disimpulkan bahwa hasil hitung nilai signifikansi NPM, TATO, ROA pada transportasi darat dan udara terdapat perbedaan, sedangkan untuk nilai EM tidak ada perbedaan. Nilai signifikansi NPM, TATO, ROA, ROE, dan EM pada transportasi laut tidak menunjukkan adanya perbedaan. Secara keseluruhan, nilai signifikansi NPM, TATO, ROA, dan ROE terdapat perbedaan, sedangkan EM tidak terdapat perbedaan. Oleh karena itu, sektor transportasi yang paling terdampak selama pandemi Covid-19 adalah transportasi udara.Keywords: Sistem DuPont, Covid-19, Kinerja Keuangan, Transportasi dan LogistikAbstract: Comparison of Financial Performance During Covid 19 Pandemic: A Case Study at Transportation and Logistics Sector Listed in IDX. This study aims to analyze companies' financial performance in the Transportation and Logistics Sector before and during the Covid-19 pandemic. The data used is secondary data in the form of the 2017 – 2020 annual financial statements of Transportation and Logistics Sector Companies. The sampling technique is purposive sampling. This study uses descriptive research with a quantitative approach. The analytical tool used is the Du Pont System method (NPM, TATO, ROA, ROE, EM), Normality Test, and Wilcoxon Signed-Rank Test. Based on the analysis results, it can conclude that the results of calculating the significance value of NPM, TATO, and ROA on land and air transportation are different. In contrast, for the EM value, there is no difference. The significance value of NPM, TATO, ROA, ROE and EM on sea transportation showed no difference. Overall, there are differences in the significance values of NPM, TATO, ROA, and ROE, while no difference exists in EM. Therefore, the transportation sector that is most affected during the Covid-19 pandemic is air transportation.Keywords: DuPont System, Covid-19, Financial Performance, Transportation and Logistics 
Co-Authors Caecilia Widi Pratiwi Cecelia, Ola Mariela Listiarti, Aulia Azzahra Nur