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All Journal ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar Adpebi Science Series
Nanda, Irvan
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Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Effect of Asset Structure, Profitability, and Financial Leverage on Capital Structure in Companies Registered on the Jakarta Islamic Index 70 (JII70) for the 2019-2021 Period Ramadhan, Gion; Sari, Tati Emi Puspita; Harahap, Nur Anisyah; Nanda, Irvan; Dewi, Citra
Adpebi Science Series 2022: 2nd AICMEST 2022
Publisher : ADPEBI

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Abstract

Infrastructure companies need very serious attention to company assets that will be related to decision making. The decision-making in question is a funding decision. The purpose of this study was to determine the effect of asset structure, profitability, leverage, and financial leverage on capital structure of infrastructure companies. This study uses the Panel Data analysis method. The panel data regression consists of observations in the same cross section or individual and for several time periods (time series). The results of data analysis carried out using Spss 20 get the results of the t-test that the asset structure, profitability, leverage and financial have a significant effect on the capital structure of infrastructure companies. The contribution given by the independent variable to the dependent is 14,6%.
Pengaruh Strategi Marketing Mix terhadap Pendapatan Pedagang Kaki Lima Kuliner Kota Bukittinggi dengan Digital Marketing sebagai Variabel Moderasi Nanda, Irvan; Izmuddin, Iiz
ARZUSIN Vol 4 No 1 (2024): FEBRUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v4i1.2483

Abstract

The purpose of this study was to analyze the effect of the marketing mix strategy on street vendors' income at culinary street vendors in the city of Bukittinggi and estimate digital marketing to moderate the effect of marketing mix strategies on street vendors' income at culinary street vendors in the city of Bukittinggi). The research method uses a quantitative approach (correlation research). The research location in the city of Bukittinggi will be carried out in 2023 until completion. Data was obtained using a questionnaire which was distributed to 30 respondents to all street vendors. The data analysis used in this study is the Warp Partial Least Square program. With the help of Warp-PLS software 5. The results of the MIX Marketing Strategy research have a positive and significant effect on the income of street vendors with a β value of 0.65 and a P-Value of 0.01, smaller than 0.5 indicated by an R^2 value of 0.42, which means that the contribution to the influence of Marketing Strategy MIX to street vendors income by 42%. Digital Marketing has a positive and significant effect on PKL's income with a β value of 0.68 and a P-Value of 0.01, small of 0.5 indicated by an R^2 value of 0.46, which means that the contribution of Digital Marketing's influence on Street vendors' income is 46%. Digital Marketing moderates the effect of the MIX Marketing Strategy on street vendors' income with a moderation effect coefficient of 0.16 and a P-Value of 0.02, less than 0.05. indicated by the R^2 value of 0.44 (44%).
Co-Authors Citra Dewi Harahap, Nur Anisyah Iiz Izmuddin Ramadhan, Gion Sari, Tati Emi Puspita