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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fadillah, Mohammad Rizki
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Harga, Kualitas Produk, Promosi terhadap Keputusan Pembelian Smartphone Xiaomi: Studi Kasus pada Followers Instagram Xiaomi Fadillah, Mohammad Rizki; Batu, Reminta Lumban
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.310

Abstract

The rapid growth in information technology and communication has been seen. It is clear that these technological advances and communications make it easy to engage in such everyday activities as business activities, education, health, and easier to send information from place to place. The underlying need for such activities is the smartphone. In this study discusses the price had a partial influence on purchasing decisions of 35.9%. Product quality has a partial influence on purchasing decisions of 45.5%. Promotion has a partial influence on purchasing decisions of 17%. Price variables, product quality, promotion affect simultaneous purchasing decisions by 45.9%. The remaining 54.1% is explained by other variables outside the research model. Keywords: prices, product quality, promotion, purchase decisions.
Pengaruh Harga, Kualitas Produk, Promosi terhadap Keputusan Pembelian Smartphone Xiaomi: Studi Kasus pada Followers Instagram Xiaomi Fadillah, Mohammad Rizki; Batu, Reminta Lumban
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.310

Abstract

The rapid growth in information technology and communication has been seen. It is clear that these technological advances and communications make it easy to engage in such everyday activities as business activities, education, health, and easier to send information from place to place. The underlying need for such activities is the smartphone. In this study discusses the price had a partial influence on purchasing decisions of 35.9%. Product quality has a partial influence on purchasing decisions of 45.5%. Promotion has a partial influence on purchasing decisions of 17%. Price variables, product quality, promotion affect simultaneous purchasing decisions by 45.9%. The remaining 54.1% is explained by other variables outside the research model. Keywords: prices, product quality, promotion, purchase decisions.
Co-Authors Batu, Reminta Lumban