Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fardani, Efrian
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh  Promo Flash Sale dan Viral  Marketing terhadap  Keputusan Pembelian Produk Erigo Fardani, Efrian; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.311

Abstract

Indonesia has more than 275 million inhabitants. So that the number of internet users in Indonesia has increased every year. The Internet makes consumer behavior change. From doing shopping in person or face to face then changing to shopping online. the product category that Indonesians are most looking for when shopping online is the fashion and accessories category in 2021. Fashion is closely related to clothing, therefore clothing is a human need which is a tool to cover and protect the body. In this study discusses the effect of flash sale promos and viral marketing on purchasing decisions. This study discusses Erigo where the research object is Erigo's Instagram followers. This study uses path analysis with SPSS and Excel tools. The results showed that the influence of paris from flash sale promo and viral marking variables on purchasing decisions was 16.5% and 4% respectively with a total simultaneous effect of 20.5%. While the remaining 79.5% is influenced by other variables not examined. Keywords : flash sale promotion; viral marketing; purchase decisions.
Pengaruh  Promo Flash Sale dan Viral  Marketing terhadap  Keputusan Pembelian Produk Erigo Fardani, Efrian; Siregar, Salim
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.311

Abstract

Indonesia has more than 275 million inhabitants. So that the number of internet users in Indonesia has increased every year. The Internet makes consumer behavior change. From doing shopping in person or face to face then changing to shopping online. the product category that Indonesians are most looking for when shopping online is the fashion and accessories category in 2021. Fashion is closely related to clothing, therefore clothing is a human need which is a tool to cover and protect the body. In this study discusses the effect of flash sale promos and viral marketing on purchasing decisions. This study discusses Erigo where the research object is Erigo's Instagram followers. This study uses path analysis with SPSS and Excel tools. The results showed that the influence of paris from flash sale promo and viral marking variables on purchasing decisions was 16.5% and 4% respectively with a total simultaneous effect of 20.5%. While the remaining 79.5% is influenced by other variables not examined. Keywords : flash sale promotion; viral marketing; purchase decisions.
Co-Authors Salim Siregar siregar, salim