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All Journal Indonesian Journal of Artificial Intelligence and Data Mining El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Tanjung, Tajuddin
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Sentiment Analysis on Application X on the Use of Red Oil Using the Naïve Bayes Method Tanjung, Tajuddin; Hasibuan, Muhammad Siddik
Indonesian Journal of Artificial Intelligence and Data Mining Vol 8, No 1 (2025): March 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/ijaidm.v8i1.35422

Abstract

Red oil, as an alternative to traditional cooking oil, has gained public attention through reviews on App X. However, questions arise about how public sentiment is towards red oil and how the Naïve Bayes algorithm can classify positive and negative sentiments. This study aims to analyze user sentiment towards red oil using the Naïve Bayes method. The dataset used consists of 1,200 comments collected through the scrapping technique in 2024. After going through the process of removing duplicate comments, the number of data becomes 1,189. Before running the Naïve Bayes algorithm, the data is divided into test data and training data, with 238 data as test data and 951 data as training data. The analysis process involves pre-processing stages such as text cleaning, tokenization, and normalization, followed by word weighting with the TF-IDF method. The Naïve Bayes algorithm is applied for the classification of positive and negative sentiments. The results showed that 1,147 comments were positive sentiment, while 42 comments were negative sentiment with a total accuracy of 88.66%, then precision of 95.41%, recall of 92.44% and F1- 93.91% and it was found that the sentiment comments on the use of red oil had a greater positive polarity than negative polarity. This analysis provides important insights for producers and stakeholders regarding public perception of red oil, which is useful for strategic decision making, such as improving product quality and marketing campaigns. This method is expected to be a reference for further studies in the field of text classification and natural language processing.
Peran Mahasiswa KKN 144 UINSU dalam Membangun Masyarakat yang Religius dan Berbudaya melalui Tabligh Akbar dan Inisiatif Pembuatan Tong Sampah: Studi Kasus di Desa Marbau Selatan Kecamatan Marbau Kabupaten Labuhan Batu Utara Tanjung, Tajuddin; Hasibuan, Intan Syahdila; Jannah, Miftahul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.509

Abstract

The village environment also lost some of its cleanliness and health. On the side of the road and in the yard of the homeowner's house, rubbish is strewn everywhere. This situation inspired the team to carry out KKN activities in making brick trash cans as a strengthening of the community's culture of clean and healthy living. The village head, village officials and other community members participated in this activity. Local people believe this is necessary to keep the village environment clean and healthy. On the other hand, the community also needs education about the benefits of cultivating a culture of healthy living by disposing of waste properly and trying to turn waste into benefits for the environment. This study uses an implementation approach. The aim of this community service project is to support the people of Marbau Selatan Village, Marbau District, and North Labuhan Batu Regency in maintaining a clean and healthy lifestyle. This research resulted in that the community service event with the theme "The Role of KKN 144 UINSU Students in Building a Religious and Cultured Society Through Tabligh Akbar and Waste Bin Processing Initiatives: A Case Study in Marbau Selatan Village, Marbau District, Labuhan Batu Utara Regency" has gone well and well . attended efficiently by residents of South Marbau Village on Wednesday 9 August 2023. If the participants in community service activities have more information then the expected results can be achieved properly. Keywords: KKN, Community Activities, Community Building
Peran Mahasiswa KKN 144 UINSU dalam Membangun Masyarakat yang Religius dan Berbudaya melalui Tabligh Akbar dan Inisiatif Pembuatan Tong Sampah: Studi Kasus di Desa Marbau Selatan Kecamatan Marbau Kabupaten Labuhan Batu Utara Tanjung, Tajuddin; Hasibuan, Intan Syahdila; Jannah, Miftahul
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 1 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i1.509

Abstract

The village environment also lost some of its cleanliness and health. On the side of the road and in the yard of the homeowner's house, rubbish is strewn everywhere. This situation inspired the team to carry out KKN activities in making brick trash cans as a strengthening of the community's culture of clean and healthy living. The village head, village officials and other community members participated in this activity. Local people believe this is necessary to keep the village environment clean and healthy. On the other hand, the community also needs education about the benefits of cultivating a culture of healthy living by disposing of waste properly and trying to turn waste into benefits for the environment. This study uses an implementation approach. The aim of this community service project is to support the people of Marbau Selatan Village, Marbau District, and North Labuhan Batu Regency in maintaining a clean and healthy lifestyle. This research resulted in that the community service event with the theme "The Role of KKN 144 UINSU Students in Building a Religious and Cultured Society Through Tabligh Akbar and Waste Bin Processing Initiatives: A Case Study in Marbau Selatan Village, Marbau District, Labuhan Batu Utara Regency" has gone well and well . attended efficiently by residents of South Marbau Village on Wednesday 9 August 2023. If the participants in community service activities have more information then the expected results can be achieved properly. Keywords: KKN, Community Activities, Community Building
Co-Authors Hasibuan, Intan Syahdila Miftahul Jannah Muhammad Siddik Hasibuan