<![CDATA[Human Resources (HR) plays a crucial role in achieving corporate goals, especially in the context of increasingly competitive globalization. Effective HR management is expected to improve organizational performance and maximize company profitability. Employee performance appraisal serves as the main measuring tool in evaluating individual contributions to company goals, as well as determining rewards or consequences for employees. Work motivation is an important factor affecting employee performance, with high motivation potentially increasing productivity and job satisfaction. This research focuses on PT FAP AGRI, Tbk, where a decline in work motivation among Supervisors has been identified, potentially influencing their decision to quit their job. This study aims to provide recommendations for improving work motivation through strategies such as developing reward programs, improving communication, and supervision, as well as optimizing training and technology programs. The research method involved a census of all Supervisors who graduated from the Training Center at PT FAP AGRI, Tbk, with data analysis using descriptive and quantitative methods. The formulation of strategies to increase Supervisor work motivation at PT FAP AGRI, Tbk involves three main stages: 1) Input Stage: Identification and analysis of internal and external factors needed to formulate strategies; 2) Matching Stage: Internal-External (IE) and SWOT analysis based on the results of the Input Stage; and 3) Decision Making Stage: Evaluation of alternative strategies using the Quantitative Strategic Planning Matrix (QSPM). The results show that the suggested strategies including the development of reward programs, improved communication, and the use of technology, as well as collaboration with educational institutions and utilization of government support, can significantly improve Supervisors' work motivation and performance. This research provides an important basis for formulating effective HR policies to achieve the company's strategic goals.]]>
