Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Smart Goals : Jurnal Bisnis Digital dan Manajemen
Ana Samrotul Fuadah
Universitas Islam Negeri Raden Intan Lampung
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Strategic Agility Dalam Meningkatkan Kinerja UMKM Di Era Digital Desta Rismawati; Ana Samrotul Fuadah; Siti Maisaroh Maisaroh; Vicky F Sanjaya
Smart GOALS Jurnal Bisnis Digital Dan Manajemen Vol 1 No 2 (2025): Edisi Januari 2025 - Juni 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Tjut NYak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/sg.v1i2.1545

Abstract

This study aims to investigate how strategic agility can enhance the performance of micro, small, and medium enterprises (MSMEs) in the digital era. The study employs a qualitative method using survey techniques. Data were collected through questionnaires distributed to MSMEs in Bandar Lampung. The instruments used include observation guidelines and questionnaires designed to analyze the relationship between strategic agility and MSME performance, as well as the factors influencing them. The findings reveal that strategic agility significantly contributes to MSME performance improvement, accounting for 51.7% when supported by digital technology. The study also identifies that leveraging digital technology, product innovation, and quick responses to market changes are key elements in enhancing MSME competitiveness. In conclusion, the study underscores the importance of implementing strategic agility in MSMEs’ digital transformation to improve performance and competitiveness. These findings provide valuable insights for MSMEs, governments, and stakeholders to address challenges and support the digital transformation of the MSME sector.
Co-Authors Desta Rismawati Siti Maisaroh Maisaroh Vicky F Sanjaya