Mailin Mailin
Universitas Islam Negeri Sumatera Utara, Medan, Indonesia

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The Effectiveness of Da'wah Through Social-Media in Fostering the Interest of Da'wah Students of Islamic Communication and Broadcasting at North Sumatra State Islamic University Fachrial Akbar; Mailin Mailin; Hasnun Jauhari Ritonga
International Journal of Science and Society Vol 5 No 5 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i5.944

Abstract

This study aims to analyze the effectiveness of da'wah through social media in fostering interest in da'wah of Islamic communication and broadcasting students at North Sumatra State University. This research is categorized as quantitative research with associative methods and uses questionnaires as research instruments. The population in this study were Islamic Communication and Broadcasting Students of the State Islamic University of North Sumatra semester 3. The sampling technique used a non-probability sampling method, namely purposive sampling with a sample size of 109 students. The method used for hypothesis testing in this study is multiple linear regression method. Based on the research that has been done, it is found that the elements of da'wah effectiveness, namely interesting content through audio visual, content based on Koranic postulates, and content based on historical simultaneously have a positive and significant effect on da'wah interest. Social media elements, namely user content, application networking sites, and virtual social world simultaneously have a positive and significant effect on interest in da'wah. And interest in da'wah with elements of attention to da'wah content, curiosity about da'wah material, and readiness to convert partially and simultaneously have a positive and significant effect on the effectiveness of da'wah and social media.
ISLAMIC POLITICAL COMMUNICATION ETHICS AND GENDER JUSTICE: AN ANALYSIS OF THE PRINCIPLE OF AL-MUSAWAH IN THE REVISION OF THE ELECTION M. Taufiq Hidayah Tanjung; Iskandar Zulkarnain; Mailin Mailin; Wani Oktafia
Journal of Gender and Social Inclusion in Muslim Societies Vol 6, No 2 (2025): Journal of Gender and Social Inclusion in Muslim Societies (JGSIMS)
Publisher : Pusat Studi Gender dan Anak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jgsims.v6i2.28771

Abstract

This study aims to analyze gender-based political communication and the fulfillment of women’s rights from the perspective of political philosophy and ethics, particularly in the context of revising Indonesia’s Election Law. The main focus of this research is to understand how women’s social positions, lived experiences, experiential knowledge, and power relations influence political communication processes and public policy formulation within a democratic system. This research employs a qualitative library research method by examining books, academic journals, laws and regulations, and scholarly works relevant to gender issues, political communication, democracy, and political ethics. The findings indicate that gender-based political communication is a crucial normative and ethical instrument for realizing substantive, just, and inclusive democracy. Based on Standpoint Theory analysis, women, as a structurally less dominant group, possess unique perspectives derived from their social and political experiences; however, these perspectives are often marginalized in legislative and decision-making processes. This study emphasizes that affirmative policies, such as women’s representation quotas in the revision of the Election Law, are not merely legal-formal mechanisms but also represent moral recognition of women’s lived experiences and corrective efforts to address power imbalances, thereby contributing to the strengthening of justice principles, gender equality, and respect for human rights in Indonesian democracy.