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All Journal GANEC SWARA
KETUT VINI ELFAROSA
Program Studi Manajemen Bisnis Internasional, Politeknik Negeri Bali
Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALISIS SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION MASKAPAI GARUDA INDONESIA PADA PENERBANGAN DOMESTIK RUTE JAKARTA-DENPASAR MENGGUNAKAN AIRLINE SERVICE QUALITY (AIRQUAL) MODEL ANDRI FITRIANSYAH; KETUT VINI ELFAROSA; KADEK JEMMY WACIKO
GANEC SWARA Vol 18, No 3 (2024): September 2024
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v18i3.1002

Abstract

This research carries the title "Analysis Service Quality to Customer Satisfaction Garuda Indonesia Airlines uses domestic flights on the Jakarta-Denpasar route Airline Service Quality (Airqual) Model" This research aims to determine and explain the influence Airline Tangible (X1), Terminal Tangible (X2), Personal Quality (X3), Empathy (X4), Airline Image (X5) against Customer Satisfaction. This research uses the Explanatory Research method with quantitative methods. The data collection method in this research uses an e-questioner, with a sample size of 112 respondents determined using the Slovin formula. The data analysis techniques used are the Quantitative Descriptive Analysis method, Classic Assumption Test, Multiple Linear Regression, F Test, and t-test. The results of this research are airline service quality the model has a significant
Co-Authors ANDRI FITRIANSYAH Kadek Jemmy Waciko