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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Alia Cahyani
Sekolah Tinggi Ilmu Syari'ah Al-Wafa
Economics, Econometrics & Finance Social Sciences

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The Influence of Customer Perceived Value, Customer Commitment, and Halal Awareness on Repurchase Intention Alia Cahyani; Rima Hafidz Ramadhani; Ahmad Nuh; Rizaludin Rizaludin
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.6016

Abstract

This study investigates the influence of customer perceived value, customer commitment, and halal awareness on repurchase intention for Bingke Cakes, a specialty of West Kalimantan. The research involved 150 respondents who were consumers of Bingke Cakes. Data was collected through an online survey using a questionnaire designed to measure the variables of interest. The study found that customer perceived value, customer commitment, and halal awareness significantly influence repurchase intention for Bingke Cakes. These findings suggest that Bingke Cakes producers should focus on enhancing customer perceived value, fostering customer commitment, and emphasizing halal awareness to increase repurchase intention among consumers.
Co-Authors Ahmad Nuh Rima Hafidz Ramadhani Rizaludin Rizaludin