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All Journal Bussman Journal : Indonesian Journal of Business and Management Al-MIKRAJ: Jurnal studi Islam dan Humaniora
Safitri, Kurniawati
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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E-COMMERCE SEBAGAI MEDIA PROMOSI MENINGKATKAN VOLUME PENJUALAN PADA APLIKASI SHOPEE DALAM PANDANGAN EKONOMI SYARIAH Safitri, Kurniawati
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.254

Abstract

The evolution of the internet has touched various sectors, one of which is sales carried out online. Shopee is one of the most popular electronic commerce sites in Indonesia. This article aims to answer the question of using the Shopee application as a promotional tool to increase sales from the seller's perspective with a sharia economic view. The data collection method used is by collecting data from previous research. The results indicate that Shopee can be used as a promotional medium to encourage increased product sales. This factor comes from the effectiveness of the features available on Shopee, which support sellers in carrying out promotions so that sales can increase. Meanwhile, Islam views trading using online methods as a legitimate activity and by Islamic teachings if it meets the principles of divinity, justice, consent, expediency, honesty, freedom, and ethics in Islamic business
Penggunaan Aplikasi Pegadaian Digital Service (PDS) Terhadap Transaksi Nasabah Pada PT. Pegadaian (PERSERO) UPC Ngrambe Safitri, Kurniawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6273

Abstract

The Pegadaian Digital Service (PDS) application, launched by PT. Pegadaian in 2018, aims to facilitate customer transactions. Despite its potential, most customers at PT. Pegadaian UPC Ngrambe, who are predominantly elderly, do not understand or are uninterested in using the application. This study explores the impact of the PDS application on customer transactions and the level of assistance it provides. Using a quantitative research method and a questionnaire-based survey, 100 respondents were randomly selected. Data analysis conducted with SPSS version 29 revealed significant findings: the significance value (Sig.) of 0.006 is below 0.05, indicating a meaningful impact of application use on customer transactions. The t-test result (t count = 2.975 > 2.228) confirmed that application usage significantly influences customer transactions (X on Y). However, the effect size is relatively modest, contributing only 24% to the improvement of customer transactions, suggesting that other factors also play a role. This limited influence could be attributed to well-functioning traditional transactions and customers' limited digital literacy. The study recommends enhancing socialization efforts and providing targeted training, particularly for elderly users, to increase their understanding and usage of the PDS application, thereby maximizing its benefits for customer transactions.
Penggunaan Aplikasi Pegadaian Digital Service (PDS) Terhadap Transaksi Nasabah Pada PT. Pegadaian (PERSERO) UPC Ngrambe Safitri, Kurniawati
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6273

Abstract

The Pegadaian Digital Service (PDS) application, launched by PT. Pegadaian in 2018, aims to facilitate customer transactions. Despite its potential, most customers at PT. Pegadaian UPC Ngrambe, who are predominantly elderly, do not understand or are uninterested in using the application. This study explores the impact of the PDS application on customer transactions and the level of assistance it provides. Using a quantitative research method and a questionnaire-based survey, 100 respondents were randomly selected. Data analysis conducted with SPSS version 29 revealed significant findings: the significance value (Sig.) of 0.006 is below 0.05, indicating a meaningful impact of application use on customer transactions. The t-test result (t count = 2.975 > 2.228) confirmed that application usage significantly influences customer transactions (X on Y). However, the effect size is relatively modest, contributing only 24% to the improvement of customer transactions, suggesting that other factors also play a role. This limited influence could be attributed to well-functioning traditional transactions and customers' limited digital literacy. The study recommends enhancing socialization efforts and providing targeted training, particularly for elderly users, to increase their understanding and usage of the PDS application, thereby maximizing its benefits for customer transactions.
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