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All Journal Jurnal Studi Komunikasi Publish : Basic and Applied Research Publication on Communications
Putri Ramadaniar
UPN Veteran Jakarta
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Perempuan sebagai Opinion Leader di Pesantren dalam Menghadapi Kerentanan Pangan Akibat Krisis Iklim Putri Ramadaniar; Ana Kuswanti; Munadhil Abdul Muqsith
Publish: Basic and Applied Research Publication on Communications Vol 3 No 2 (2024)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/publish.v3i2.7683

Abstract

Keterlibatan perempuan dalam menyelesaikan permasalahan lingkungan pertanian yang dihadapi Garut Jawa Barat mendorong gerakan petani buruh yang pimpin oleh Nissa Wargadipura untuk menyelamatkan hak-hak petani. Kini, gerakan tersebut diperluas dalam bentuk pendidikan pesantren berbasis ekologi melalui Pesantren Ath-Thaariq. Penelitian ini bertujuan untuk menjelaskan perilaku perempuan sebagai opinion leader dalam melakukan komunikasi lingkungan pada ruang lingkup pesantren. Metode penelitian yang digunakan yaitu studi kasus dan pendekatan kualitatif dengan teori difusi inovasi milik Everett M Rogers. Pengumpulan data dilakukan dengan wawancara dan dokumentasi lapangan. Hasil penelitian ini menunjukan bahwa peran perempuan sebagai opinion leader dalam mengatasi krisis iklim yaitu perempuan sebagai penggagas ide sistem agroekologi dipesantren, agen komunikator, inspirator dan pelaku monitoring evaluasi inovasi.
Who’s the winner: the dromological phenomenon in Shopee live streaming Iin Yumianti; Putri Ramadaniar; Kusumajanti
Jurnal Studi Komunikasi Vol. 9 No. 1 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i1.9578

Abstract

Changes in shopping behaviour is occurring as a result of the advances in e-commerce technology, with consumers shifting from traditional shopping methods to digital shopping. One of the most widely used e-commerce platforms in Indonesia is Shopee. Through its live streaming feature, Shopee plays a significant role in driving the digital economy and creating a ‘dromological’ phenomenon in the postmodern age. This study aimed to explore how the dromological process, as proposed by Paul Virilio, can be applied in Shopee live streaming and its probable impact on consumer behaviour. This research adopts a qualitative approach, specifically a netnographic case study, focusing on the flash sale Shopee Live promo program 11.11 which was held last November 11, 2024, hosted by Shani Amelia, Lila Azmina, and Alabisyir. The data collection involved gathering digital data from the Shopee application as this research’s primary data and is supported by the secondary data which was conducted through interviewing participants that were selected using purposive sampling technique. The findings reveal that the dromological process manifests in the rapid distribution of promotional information, the emergence of price wars in the digital marketplace, and the creation of modern endo-colonization, where the accelerated pace of information highly influences consumer behaviour. This study offers valuable insights into the intersection of speed, information, and consumer decisions within the growing e-commerce landscape.
Co-Authors Ana Kuswanti Iin Yumianti Kusumajanti Muqsith, Munadhil Abdul