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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Sabrina Nihlah Nuria
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Economics, Econometrics & Finance Environmental Science

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PENGARUH PENGEMBANGAN PRODUK TERHADAP KEPUASAN PELANGGAN UMKM AYAM GEPREK JODER KA DHANI Kartika Laily Panyuluh Pinasthika; Rheka Puspita; Sabrina Nihlah Nuria
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 12 No. 8 (2024): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v12i8.9165

Abstract

A business will not grow if customer satisfaction is not met properly. For this reason, business owners must pay attention to factors that boost customer satisfaction, such as product development. This study aims to analyze whether or not there is an effect of product development on customer satisfaction of UMKM Ayam Geprek Joder Ka Dhani. The research method used is quantitative survey with simple linear regression analysis technique. The results of the study prove that product development has a significant influence on customer satisfaction of UMKM Ayam Geprek Joder Ka Dhani. This is reinforced by evidence of calculations through the help of the SPSS version 25.00 application.
Co-Authors Kartika Laily Panyuluh Pinasthika Rheka Puspita