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All Journal Neraca Manajemen, Akuntansi, dan Ekonomi
Jonathan Dharma Nalendra
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Economics, Econometrics & Finance Environmental Science

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PUDRING SEBAGAI PRODUK UNGGULAN WIRAUSAHA MERDEKA: STRATEGI INOVASI DAN PEMASARAN Jonathan Dharma Nalendra; Awin Mulyati
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 13 No. 11 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v13i11.10125

Abstract

The Wirausaha Merdeka program provides opportunities for students to create and develop innovation-based businesses. One proposed flagship product is Pudring, a donut-shaped pudding that combines unique design with delightful taste. This study aims to analyze innovation, marketing, and sustainability strategies in developing Pudring as a business opportunity. Using a qualitative descriptive approach, the research identifies key factors influencing the success of Pudring, including product design, the use of high-quality ingredients, and the utilization of digital media for promotion. The results show that Pudring’s innovative shape and flavor successfully attract consumers, while social media-based marketing strategies effectively expand market reach. Furthermore, the application of sustainability principles through the use of eco-friendly materials and recyclable packaging adds value to the product. With a combination of innovation, marketing, and sustainability, Pudring has great potential to thrive as a flagship product in the culinary industry. This article aims to serve as a reference for young entrepreneurs in creating creative and sustainable businesses.
Co-Authors Awin Mulyati