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All Journal Jurnal Minfo Polgan (JMP) Journal Economics Technology and Entrepreneur Mount Hope Global Economic Journal Journal of Social Entrepreneurship and Creative Technology
Yusak Prakoso
Institut Teknologi dan Bisnis Kristen Bukit Pengharapan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Mathematics Social Sciences Other

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Pengaruh Citra Merek dan Ulasan Pelanggan Terhadap Keputusan Pembelian di Aplikasi Shopee: Studi Pada Mahasiswa Institut Teknologi Dan Bisnis Kristen Bukit Pengharaapan Philip Invokavid Agust Four; Yusak Prakoso
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16193

Abstract

“This study aims to analyze the influence of brand image and customer reviews on purchasing decisions on the Shopee platform. The study employs a quantitative approach. The research population consists of 280 students from the Institut Teknologi dan Bisnis Kristen Bukit Pengharapan, with a sample of 74 respondents determined using the Slovin formula. Data analysis is conducted using multiple linear regression. The results indicate that both brand image and customer reviews have a positive and significant effect on purchasing decisions. These findings suggest that brand perception and information derived from customer reviews are key factors in shaping consumer purchasing decisions in the e-commerce context.”
Pengaruh Pengalaman Pelanggan dan Inovasi Produk Terhadap Kepuasan Pelanggan Bernard Vandra Saputra Pandie; Yusak Prakoso
Jurnal Minfo Polgan Vol. 15 No. 2 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i2.16214

Abstract

This study aims to analyze the influence of customer experience and product innovation on customer satisfaction at The Bridge Coffee and Eatery. The study uses a quantitative approach with data collection techniques through distributing questionnaires to 96 respondents using a random sampling method. Data were analyzed using SPSS 32 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination tests. The results show that customer experience has a positive and significant effect on customer satisfaction with a significance value of 0.036. Product innovation also has a positive and significant effect on customer satisfaction with a significance value of 0.001. Simultaneously, customer experience and product innovation have a significant effect on customer satisfaction with a calculated F value of 45.645 and a significance of 0.001. The R Square value of 0.495 indicates that both variables are able to explain customer satisfaction by 49.5%, while the rest is influenced by other variables outside the study.
PENGARUH INFLUENCER MARKETING DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI ULANG DI TIKTOK SHOP (STUDI PADA MAHASISWA INSTITUT TEKNOLOGI DAN BISNIS KRISTEN BUKIT PENGHARAPAN) Yusak Prakoso; Miko Ripaldo
Journal Economics Technology And Entrepreneur Vol 3 No 3 (2024): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i01.2299

Abstract

This study aims to analyze the influence of Influencer Marketing and Consumer Trust on Repurchase Intention on TikTok Shop, with respondents consisting of students from the Institut Teknologi dan Bisnis Kristen Bukit Pengharapan. This research employs a quantitative approach using multiple linear regression analysis. The results indicate that Influencer Marketing has a positive and significant effect on Repurchase Intention. In addition, Consumer Trust also has a positive and significant effect and is found to be the most dominant factor influencing Repurchase Intention. Influencer Marketing not only directly increases repurchase intention but also plays a role in building consumer trust, which further strengthens the likelihood of repeat purchases. These findings provide important insights for businesses in developing digital marketing strategies, particularly by leveraging influencers to enhance consumer loyalty on social media-based e-commerce platforms such as TikTok Shop.
PENGARUH INOVASI PRODUK DAN MODAL TERHADAP DAYA SAING PADA USAHA MIKRO, KECIL DAN MENENGAH (UMKM) MOLEN DI TAWANGMANGU Yedi Kristian Sapelege; Yusak Prakoso
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.824

Abstract

This study aims to analyze the influence of product innovation and capital on the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) using mixers (Micro, Small, and Medium Enterprises) in Tawangmangu. MSMEs play a crucial role in the national economy, but often face challenges such as limited capital and low product innovation. The research method used a quantitative approach with a census sampling technique of 45 MSMEs using mixers (Micro, Small, and Medium Enterprises) in Tawangmangu. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS 16. The results showed that product innovation had a positive but insignificant effect on competitiveness (β=0.107; p=0.070), while capital had a positive and significant effect (β=0.886; p=0.000). Simultaneously, both variables contributed 94.1% to competitiveness. These findings indicate that capital is the dominant factor in increasing the competitiveness of MSMEs using mixers, while product innovation needs to be consistently improved. This study provides practical implications for MSMEs in strengthening their business capital and optimizing product innovation to compete in the market.
CREATIVE TECHNOLOGY AS SOCIAL INFRASTRUCTURE: ENTREPRENEURIAL MODELS FOR SUSTAINABLE DEVELOPMENT Ingrid Panjaitan; Kunto Adi Rumekso; Muhammad Syukri; Yusak Prakoso; Meera Gupta
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3909

Abstract

Creative technology has emerged as a transformative element in social infrastructure, offering innovative pathways to enhance community engagement, inclusivity, and sustainable development. Traditional social entrepreneurship models often face limitations in scalability, accessibility, and equitable participation, highlighting the need for integrated technological frameworks that support systemic impact. Digital platforms, collaborative tools, and virtual innovation provide mechanisms to facilitate co-creation, resource mobilization, and participatory decision-making within entrepreneurial initiatives. This study aims to examine how creative technology functions as social infrastructure to enable sustainable and inclusive entrepreneurial models. Specific objectives include identifying mechanisms through which technology enhances community engagement, evaluating its impact on measurable social outcomes, and developing a conceptual framework to guide practitioners in designing effective interventions. A mixed-methods approach was employed, combining quantitative surveys of 60 participants with qualitative interviews and case study observations. Data analysis incorporated descriptive and inferential statistics alongside thematic coding to explore patterns of engagement, skill development, and social impact. Findings indicate that technology-mediated social infrastructure significantly increases engagement, co-creation, and empowerment. Structured virtual platforms support role differentiation and iterative learning, fostering sustainable outcomes and social cohesion. The study provides empirical and conceptual evidence that creative technology is a critical enabler of inclusive and scalable social entrepreneurship.
Co-Authors Bernard Vandra Saputra Pandie Kunto Adi Rumekso Meera Gupta Miko Ripaldo Muhammad Syukri Panjaitan, Ingrid Philip Invokavid Agust Four Yedi Kristian Sapelege