Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Management Ilomata International Journal of Management
Habib, Fauzan
Unknown Affiliation
Decision Sciences, Operations Research & Management Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City Habib, Fauzan; Qarni, Waizul; Daulay, Aqwar Naser
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1488

Abstract

This research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such as Thai tea. It also develops markets other than the campus area. It has outlets with their characteristics, with different characteristics being an attraction so that potential consumers are interested in buying and maintaining product quality to retain existing consumers.
Development Strategies for Small Culinary Businesses: A Case Study of Kopi Kesayangan in Medan City Habib, Fauzan; Qarni, Waizul; Daulay, Aqwar Naser
Ilomata International Journal of Management Vol. 6 No. 2 (2025): April 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i2.1488

Abstract

This research aims to explore the development strategies carried out by small businesses at Kopi Kesayangan. To attract potential consumers by using intensive marketing strategies and prioritizing product identity and taste quality so that the public better knows them. A qualitative approach was used through data collection using literature studies, observations, and interviews. The research data analysis technique uses Ansoff Matrix analysis in development strategies to increase company income and attract potential new consumers. Kopi Kesayangan provides innovative tea variant products such as Thai tea. It also develops markets other than the campus area. It has outlets with their characteristics, with different characteristics being an attraction so that potential consumers are interested in buying and maintaining product quality to retain existing consumers.
Co-Authors Daulay, Aqwar Naser Qarni, Waizul