Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Al-Mabsut: Jurnal Studi Islam dan Sosial
Arif ma’mun rifa’i
Institut Agama Islam Ngawi
Religion Humanities Law, Crime, Criminology & Criminal Justice

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN DAN FUNGSI BAHASA DALAM PEMASARAN PRODUK DI ERA GLOBALISASI Arif ma’mun rifa’i
Al-Mabsut: Jurnal Studi Islam dan Sosial Vol 15 No 2 (2021): SEPTEMBER
Publisher : Institut Agama Islam Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/almabsut.v15i2.576

Abstract

abstract Communicative competence is a person's ability to communicate in accordance with the topic, area, field up to greet the other person. Communicative competence includes the knowledge that the speakers have about what underlies the correct language behavior or speech behavior, and about what constitutes effective language behavior The communicative component is the ability to distinguish social markers or carry other meanings and meanings that are variants in certain situations. In the globalization era with the technological developments, marketers of the product are demanded to be able and wiser in assembling words according to different contexts and cultures in the global market segment. The role and function of language cannot be negated from human being, both are closely attached and cannot be separated each others. The choice of part of language as a communication tool in marketing can determine how a product can be explained through language that can attract consumers. It proves that the role of language is so important to study, because through its language function has meaning that gives information clearly as guidence that the product is the best alternative among product competitions in the global segment. Key words : role and function of language, product marketing, and globalization era
PERAN BUDAYA PENDIDIKAN DALAM MENUMBUHKAN NILAI-NILAI MORAL Arif Ma’mun Rifa’i
Al-Mabsut: Jurnal Studi Islam dan Sosial Vol 16 No 1 (2022): MARET
Publisher : Institut Agama Islam Ngawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56997/almabsut.v16i1.641

Abstract

Abstract Culture in education is a culture that is built on institutions that have certain characteristics used by education providers with the values ​​adopted by teachers and employees in these educational institutions. In educational systems, culture is important to consider matching to the aim of education with contain character values. Thus institutions can graduate generations who are aware that the social values are so important in their live. Thus, with the creation of this awareness, generations of humans are awakened to uphold moral values ​​in the social order of society. Moral values are so important and inevitably internalized in each individual in order to be actualized in the practice of life. Therefore, developing the future or young generation that has good characters is our responsibility. Education is an effort to maintain the noble moral values ​​of a nation. Education aims to produce intellectual achievement by growing and maintaining personality. This article discusses how educational culture can play a role in influencing and contributing to growing moral values. Keywords: Culture, Education, Moral Values
Co-Authors