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All Journal Mavis : Jurnal Desain Komunikasi Visual Mavis: Jurnal Desain Komunikasi Visual
Daniar Wikan Setyanto
Fakultas Ilmu Komputer, Universitas Dian Nuswantoro, Indonesia
Arts Education Languange, Linguistic, Communication & Media Social Sciences

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Perancangan Iklan Layanan Masyarakat Bahaya Merokok bagi Anak Usia 10-14 Tahun di Indonesia Saifuddin Dayana; Daniar Wikan Setyanto
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1250

Abstract

Adolescence is a period marked by high curiosity and emotional instability, making young minds vulnerable to negative influences. The lack of supervision, especially from the family, can lead to a sense of freedom without understanding the boundaries that should be observed, giving rise to social phenomena related to juvenile delinquency. This research aims to design an effective public service advertisement about the dangers of smoking for children aged 10-14 years in Indonesia through digital posters. The objectives are to raise awareness, change attitudes and perceptions towards smoking, and enhance supervision in families and schools to support positive behavioral changes for the future of the nation's youth. The research method used is a qualitative method, then for data collection using documentation methods and, literature. For data analysis methods using framing analysis. The resulting public service advertisement employs a simple illustration style, which is expected to resonate well with the target audience of children and adolescents aged 10-14 years. By doing so, the audience can become more aware of the negative impacts of smoking on their growth, long-term health, and understand that it can serve as a gateway to other harmful substances abuse (NAPZA)
Perancangan Iklan Layanan Masyarakat Bahaya Merokok bagi Anak Usia 10-14 Tahun di Indonesia Saifuddin Dayana; Daniar Wikan Setyanto
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1250

Abstract

Adolescence is a period marked by high curiosity and emotional instability, making young minds vulnerable to negative influences. The lack of supervision, especially from the family, can lead to a sense of freedom without understanding the boundaries that should be observed, giving rise to social phenomena related to juvenile delinquency. This research aims to design an effective public service advertisement about the dangers of smoking for children aged 10-14 years in Indonesia through digital posters. The objectives are to raise awareness, change attitudes and perceptions towards smoking, and enhance supervision in families and schools to support positive behavioral changes for the future of the nation's youth. The research method used is a qualitative method, then for data collection using documentation methods and, literature. For data analysis methods using framing analysis. The resulting public service advertisement employs a simple illustration style, which is expected to resonate well with the target audience of children and adolescents aged 10-14 years. By doing so, the audience can become more aware of the negative impacts of smoking on their growth, long-term health, and understand that it can serve as a gateway to other harmful substances abuse (NAPZA)
Perancangan Desain Infografis Dan Kampanye Tentang Bahaya Rokok Bagi Pelajar Tingkat Menengah Di Indonesia Ahmad Wahid; Daniar Wikan Setyanto
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1612

Abstract

The prevalence of smoking among Indonesian teenagers continues to rise, posing a serious public health issue. Data from the Indonesian Health Survey and the Global Youth Tobacco Survey indicate that 7.4% of adolescents aged 10-18 are active smokers, with an increasing trend in electronic cigarette use. Social influences, advertising exposure, and a lack of engaging educational content contribute to this behavior, highlighting the need for a more effective communication strategy. This study aims to design effective infographics and a digital campaign to raise awareness of the dangers of smoking among secondary school students. The infographics serve as engaging and easily understood visual communication tools, intended to enhance awareness and shift students' perceptions of smoking. A qualitative research approach was used, employing literature studies and framing analysis to identify impactful visual communication strategies for students. The design results show that infographics featuring simple illustrations, and contrasting colors enhance students' understanding and engagement in the anti-smoking campaign. This campaign is expected to encourage positive behavioral changes, reduce smoking prevalence among students, and support efforts to create a smoke-free environment.
Co-Authors Ahmad Wahid Saifuddin Dayana