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All Journal Mavis : Jurnal Desain Komunikasi Visual
Vira Wilona
Fakultas Seni Rupa dan Desain, Universitas Tarumanagara Indonesia, Indonesia
Arts Education Languange, Linguistic, Communication & Media Social Sciences

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Strategi Visual Kosmetik Jacquelle Dalam Membangun Brand Awareness Bagi Para Cosplayer Indonesia Edy Chandra; Vira Wilona
MAVIS : Jurnal Desain Komunikasi Visual Vol 6 No 02 (2024): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v6i02.1362

Abstract

A large portion of the development of the Z generation is growing, one of the portions of the Generation Z who loves cosplay. Certainly a portion of this fact provides an overview of the opportunity for Jaquelle Beaute's products to introduce the product brand to its target.(tujuan penelitian). This fact will be an attraction to research and design a visual strategy on social media Instagram. With methods of qualitative research descriptive to be able to produce creative visual ideas that can ultimately increase brand awareness of the product Jaquelle Beaute.
Co-Authors CHANDRA, EDY