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All Journal TOFEDU: The Future of Education Journal
Novanti, Anissa Rizki
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Education Languange, Linguistic, Communication & Media Mathematics Other

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The Role of Self-Control in Mediating the Influence of Social Media Use and Peer Environment on Consumptive Behavior in Senior High School Students in Bekasi City Novanti, Anissa Rizki; Saptono, Ari; Pratama, Aditya
The Future of Education Journal Vol 3 No 5 (2024): December
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v3i5.241

Abstract

This study aims to determine the effect of social media use and peer environment on consumer behavior mediated by self-control. The population in this study were students of State Senior High Schools in Bekasi City with the accessible population being students of SMAN 1 Bekasi City, SMAN 2 Bekasi City, and SMAN 3 Bekasi City with a research sample of 301 students. Data were collected through questionnaires which were then analyzed using the Smart PLS 3.2.9 application. The results of this study indicate that: 1) The use of social media has a positive and significant effect on consumer behavior; 2) The peer environment has a positive and significant effect on consumer behavior; 3) The use of social media has a negative and significant effect on self-control; 4) The peer environment has a negative and significant effect on self-control; 5) Self-control has a negative and significant effect on consumer behavior; 6) Self-control does not mediate the effect of social media use on consumer behavior and; 7) Self-control does not mediate the effect of peer environment on consumer behavior.
Co-Authors Aditya Pratama Saptono, Ari