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All Journal Al-Mustashfa Al-Amwal : Jurnal Ekonomi dan Perbankan Syari\'ah Jurnal Kajian Ekonomi dan Perbankan Syariah
Fatmasari, Dewi
UIN Siber Syekh Nurjati Cirebon
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Impact of Attractions, Amenity, and Accessibility on the Destination Image of Keraton Kanoman from the Perspective of Maqashid al-Syariah Fatmasari, Dewi; Haryati, Yati
Al-Mustashfa: Jurnal Penelitian Hukum Ekonomi Syariah Vol 9, No 2 (2024)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jm.v9i2.18841

Abstract

This study examines the impact of attractions, amenities, and accessibility, both partially and simultaneously, on the destination image of Keraton Kanoman Cirebon from the perspective of Maqashid Al-Syariah. A mixed-method approach was employed, utilizing questionnaires and multiple linear regression analysis. The population included tourists, market traders, tourism actors, local government representatives, and related agencies. The findings reveal that attractions and accessibility significantly impact the destination image, while amenities do not significantly affect it. Simultaneously, the three variables collectively contribute to shaping the destination image of Keraton Kanoman. Moreover, the management strategies implemented to enhance the destination image include organizing cultural and religious events such as the Nusantara Palace Festival, Panjang Jimat rituals, and celebrations of religious holidays. These efforts align with Maqashid Al-Syariah principles by promoting religious protection (hifz dien), intellectual enrichment (hifz aql), and economic empowerment (hifz al-maal). The study highlights the need for improved accessibility and the development of supporting amenities to further bolster the image of Keraton Kanoman as a heritage tourism destination.Keywords: Attractions, Accessibility, Destination Image, Maqashid Al-Syariah, Heritage Tourism.
The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank Fatmasari, Dewi; Harjadi, Dikdik; Awalia, Nida Putri; Bakar, Azizi Abu
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 17, No 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19877

Abstract

Islamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
The Analysis of Product Differentiation & Brand Awareness on Interest in Becoming a Customer of Commercial Islamic Bank Fatmasari, Dewi; Harjadi, Dikdik; Awalia, Nida Putri; Bakar, Azizi Abu
Al-Amwal : Jurnal Ekonomi dan Perbankan Syari'ah Vol 17, No 1 (2025)
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/alamwal.v17i1.19877

Abstract

Islamic banking is one type of banking activity whose activities are based on sharia principles, which aims to be free from usury. However, in its development it has experienced obstacles, especially in the field of marketing. So that the right strategy is needed, so that Islamic banking can be accepted by the community. In this case, in order to win the competition, it must create a product that is different from similar products, this difference is called product differentiation. In addition, the company can raise public awareness of its existence with a positive and innovative impression through the products offered. The purpose of this study is to determine the effect of product differentiation and brand awareness on the interest in becoming a customer of Bank Muamalat Indonesia. The method used in this study is descriptive analysis with a quantitative approach. While the number of samples in this study was 100 respondents. The data analysis tool used was Multiple Linear Regression Analysis. The results of this study show that product differentiation and brand awareness together influence the interest in becoming a customer; (2) product differentiation has a positive effect on purchasing interest; (3) brand awareness has a positive effect on purchasing interest.
Co-Authors Awalia, Nida Putri Bakar, Azizi Abu Harjadi, Dikdik Haryati, Yati